CALLAO, SCENE OF MAX’S PRESENTATION IN SPAIN

On the occasion of the presentation of Max in our country,  Warner Bros. Discovery (WBD) held a spectacular staging in our cinemas that included a media breakfast, a morning press conference and an evening party attended by many well-known faces from the world of film, television and culture. Max is the renewed streaming service, until now HBO Max, which will arrive in Spain on 21 May with more content than just series and films. The new proposal brings together all Max Originals, HBO Max titles, Discovery entertainment, iconic films from Warner Bros. studio and live sport from Eurosport on a single platform.

Morning and evening event

Our Hall 1 was transformed for the occasion, becoming a semi-diaphanous space in the morning for the meeting with journalists and in the evening, a space set up for a party which, after the initial presentation by the platform’s directors, featured a DJ who livened up the evening.

The hall was decorated with a multitude of screens showing examples of the different content to be offered by the platform and the ambiguous ambience served as a make-up set for the guests in the morning and as a complement to the cocktail party in the afternoon/evening event.

A day full of celebrities who, during the afternoon, passed through the original photocall set up at the entrance, which gave access to the cinema through a tunnel illuminated inside by neon lights and preceded by the name of the brand in giant letters.