JULY 2022
EVENTS IN OUR SPACE
TIK TOK, CALVIN KLEIN, N26 AND MADRID CITY COUNCIL FILL CALLAO SCREENS WITH ‘PRIDE’
Under the slogan ‘Learning together, sweeping together, here together’, Tik Tok, the leading platform for mobile videos in short format, has launched an action in which it joins the Pride Week celebrations. Starring different tiktokers, the piece invites people to give free rein to their imagination on such special dates, highlighting the possibilities that the social network offers content creators.
Calvin Klein has launched a campaign in which anonymous citizens pose wearing clothes from the brand’s new collection. Made up of nine different creatives featuring photographs of various groups of people, the action, managed by Billups Media, can be seen on the outdoor screens of the Callao Cinemas.
Likewise, the German online bank N26 launches an advertising campaign in Spain, with a creative featuring the LGTBI flag in which part of the financial institution’s team appears wearing the colours of the rainbow ensign. Under the slogan ‘N26, the bank of all colours’, the piece is broadcast on all Gran Vía Circuit screens: Callao Cinemas and Coliseum, Lope de Vega and Gran Vía theatres. The action has been managed in the media by Alma Media.
Madrid City Council has also joined the celebrations with a piece starring the rainbow, reminding that from 1 to 10 July Madrid will be the scene of the great Pride Festival.
Other events in Callao City Lights
THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAO
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CALLAO CITY LIGHTS HOSTS THE MUJERHOY FUTURA UNLOCKED AWARDS
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COLOR WOW AND CHRIS APPLETON DAZZLE AT CINES CALLAO WITH A BEAUTY MASTERCLASS
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Other actions in Callao City Lights
CIRCUITO GRAN VÍA SEES ITS IMPRESSIONS NUMBERS RISE BY 8% IN THE FIRST HALF OF 2026
JULY 2026Actions on our screensCIRCUITO GRAN VÍA SEES ITS IMPRESSIONS NUMBERS RISE BY 8% IN THE FIRST HALF OF 2026The audience for our screens continues to grow. During the first half of 2026, the...
LAST CHANCE TO TRAVEL WITH WIZZ AIR FROM CALLAO AND LOPE DE VEGA!
JULY 2026Actions on our screens ¡LAST CHANCE TO TRAVEL WITH WIZZ AIR FROM CALLAO AND LOPE DE VEGA!Low-cost airline Wizz Air is appearing on the outdoor screens at Cines Callao and the Lope de Vega...
PRIDE IS ALSO CELEBRATED ON THE SCREENS OF CALLAO CITY LIGHTS
JULY 2026Actions on our screensPRIDE IS ALSO CELEBRATED ON THE SCREENS OF CALLAO CITY LIGHTSOnce again this year, our screens are joining in the Pride celebrations thanks to campaigns by various...
