JULY 2022
EVENTS IN OUR SPACE
TIK TOK, CALVIN KLEIN, N26 AND MADRID CITY COUNCIL FILL CALLAO SCREENS WITH ‘PRIDE’
Under the slogan ‘Learning together, sweeping together, here together’, Tik Tok, the leading platform for mobile videos in short format, has launched an action in which it joins the Pride Week celebrations. Starring different tiktokers, the piece invites people to give free rein to their imagination on such special dates, highlighting the possibilities that the social network offers content creators.
Calvin Klein has launched a campaign in which anonymous citizens pose wearing clothes from the brand’s new collection. Made up of nine different creatives featuring photographs of various groups of people, the action, managed by Billups Media, can be seen on the outdoor screens of the Callao Cinemas.
Likewise, the German online bank N26 launches an advertising campaign in Spain, with a creative featuring the LGTBI flag in which part of the financial institution’s team appears wearing the colours of the rainbow ensign. Under the slogan ‘N26, the bank of all colours’, the piece is broadcast on all Gran Vía Circuit screens: Callao Cinemas and Coliseum, Lope de Vega and Gran Vía theatres. The action has been managed in the media by Alma Media.
Madrid City Council has also joined the celebrations with a piece starring the rainbow, reminding that from 1 to 10 July Madrid will be the scene of the great Pride Festival.
Other events in Callao City Lights
CINES CALLAO HOSTS THE SPANISH PREMIERE OF TOY STORY 5
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PREMIERE OF ‘SEEKER’ AT CINES CALLAO
MAY 2026EVENTS IN OUR SPACE PREMIERE OF ‘SEEKER’ AT CINES CALLAOScreen 1 at our cinemas was the venue chosen by Mahou-San Miguel for the premiere of ‘Seeker’, a documentary in which the athlete and...
CINES CALLAO IS ABUNDANT WITH GLAMOUR AT THE PREMIERE OF ‘THE DEVIL WEARS PRADA 2’
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Other actions in Callao City Lights
THE WORLD CUP IS ALSO BEING HELD AT CALLAO CITY LIGHTS
JUNE 2026Actions on our screensTHE WORLD CUP IS ALSO BEING HELD AT CALLAO CITY LIGHTSThe World Cup is here, and with it come new advertising campaigns on our screens. In this case, it is Movistar,...
BIRKENSTOCK PRIDES ITSELF ON BEING A PIONEER AT THE CIRCUITO GRAN VÍA
JUNE 2026Actions on our screensBIRKENSTOCK PRIDES ITSELF ON BEING A PIONEER AT THE CIRCUITO GRAN VÍABirkenstock is launching its first advertising campaign on our screens, showcasing its status as...
CIVITATIS IS PROMOTING ITS EGYPT TOUR AT THE GRAN VÍA SHOPPING CENTRE
JUNE 2026Actions on our screens CIVITATIS IS PROMOTING ITS EGYPT TOUR AT THE GRAN VÍA SHOPPING CENTRECivitatis’s new campaign is running on the 15 screens of the Gran Vía Circuit. This time, it’s...
