FEBRUARY 2017
Our Corporate Events
SEPHORA’S SPECTACULAR FACE-MAPPING ACTION AT CALLAO
Cines Callao was the location selected by the cosmetics brand Sephora for a spectacular event to launch the Kat Von D Beauty make-up line. The event was completed by the well-known Mexican tattoo artist, with an impressive face-mapping action and the collaboration of Wildbytes.
The tattoo artist, businesswoman and USA television celebrity was the star of an authentic spectacle, bringing cosmetics and technology together. Kat Von D acted as a model for an event, where her face was the screen animated images were projected on, that were “tattooed” on her face as if it were a canvas. The action was broadcast on the Callao City Lights outdoor screens, with huge media repercussions: over 90 million online impressions. A huge worldwide hit for the firm.
Other events in Callao City Lights
FC24 VIRTUAL CHAMPIONSHIP POWERED BY MUTUA MADRID OPEN AT CALLAO
APRIL 2024 EVENTS IN OUR SPACE FC24 VIRTUAL CHAMPIONSHIP POWERED BY MUTUA MADRID OPEN AT CALLAOCines Callao was the venue for the FC24 Virtual Championship powered by Mutua Madrid Open, a virtual...
CINES CALLAO PROTAGONIST IN RNE’S ‘CRÓNICA DE MADRID’
APRIL 2024 CCL IN THE MEDIA CINES CALLAO PROTAGONIST IN RNE'S 'CRÓNICA DE MADRID'.Our events director, Sergio Gómez, was on Radio Nacional de España 'Crónica de Madrid' to tell the details of the...
IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS
MARCH 2024 EVENTS IN OUR SPACE IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS
Other actions in Callao City Lights
KÉRASTASE GENESIS CAUSES A SERUM SHOWER AT CALLAO CITY LIGHTS
APRIL 2024 Actions on our screens KÉRASTASE GENESIS CAUSES A SERUM SHOWER AT CALLAO CITY LIGHTS With the aim of promoting its hair serum, Kérastase Genesis, a range of products to strengthen hair...
BIMBO, PURE SPECTACLE IN CALLAO
APRIL 2024 Actions on our screens BIMBO, PURE SPECTACLE IN CALLAO The curtain opens and an appetising sandwich of smoked salmon, avocado, egg and mayonnaise appears. This is the spectacular 3D...
ADIDAS PAYS TRIBUTE TO CONSUMERS AT GRAN VÍA CIRCUIT
APRIL 2024 Actions on our screensADIDAS PAYS TRIBUTE TO CONSUMERS AT GRAN VÍA CIRCUIT We gave the world an original. You gave us a thousand back. This is the legend that accompanies the new...