FEBRUARY 2017

Our Corporate Events

 

SEPHORA’S SPECTACULAR FACE-MAPPING ACTION AT CALLAO

Cines Callao was the location selected by the cosmetics brand Sephora for a spectacular event to launch the Kat Von D Beauty make-up line. The event was completed by the well-known Mexican tattoo artist, with an impressive face-mapping action and the collaboration of Wildbytes.

The tattoo artist, businesswoman and USA television celebrity was the star of an authentic spectacle, bringing cosmetics and technology together. Kat Von D acted as a model for an event, where her face was the screen animated images were projected on, that were “tattooed” on her face as if it were a canvas. The action was broadcast on the Callao City Lights outdoor screens, with huge media repercussions: over 90 million online impressions. A huge worldwide hit for the firm.

Other events in Callao City Lights

Other actions in Callao City Lights

L’ORÉAL PRO XXL LIFT

L’ORÉAL PRO XXL LIFT

OCTOBER 2022 Actions on our screens  L'ORÉAL PARIS TURNS CALLAO SQUARE INTO A SPECTACULAR BEAUTY SALON   L’Oréal Paris has carried out with the collaboration of Callao City Lights a striking action...

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