FEBRUARY 2017
Our Corporate Events
SEPHORA’S SPECTACULAR FACE-MAPPING ACTION AT CALLAO
Cines Callao was the location selected by the cosmetics brand Sephora for a spectacular event to launch the Kat Von D Beauty make-up line. The event was completed by the well-known Mexican tattoo artist, with an impressive face-mapping action and the collaboration of Wildbytes.
The tattoo artist, businesswoman and USA television celebrity was the star of an authentic spectacle, bringing cosmetics and technology together. Kat Von D acted as a model for an event, where her face was the screen animated images were projected on, that were “tattooed” on her face as if it were a canvas. The action was broadcast on the Callao City Lights outdoor screens, with huge media repercussions: over 90 million online impressions. A huge worldwide hit for the firm.
Other events in Callao City Lights
LG CHOOSES CALLAO TO PRESENT ITS NEW AIR CONDITIONING SYSTEM WITH IA
MAY 2023 EVENTS IN OUR SPACE LG CHOOSES CALLAO TO PRESENT ITS NEW AIR CONDITIONING SYSTEM WITH IA Callao City Lights was the venue chosen by LG to present Multi V i, its new air-conditioning...
ATRESPLAYER PREMIUM CHOOSES CALLAO FOR UPA NEXT PREMIERE
MAY 2023 EVENTS IN OUR SPACE ATRESPLAYER PREMIUM CHOOSES CALLAO FOR UPA NEXT PREMIERE The doors of Cines Callao were packed to receive the stars of UPA Next, the sequel to the series 'Un paso...
EMOTIONAL FAREWELL TO BLANCA PALOMA ON HER WAY TO EUROVISION
MAY 2023 EVENTS IN OUR SPACE EMOTIONAL FAREWELL TO BLANCA PALOMA ON HER WAY TO EUROVISION Once again, RTVE chose our space to say goodbye and wish all the luck in the world to the Spanish...
Other actions in Callao City Lights
LACOSTE SHOWS ‘IMPOSSIBLE ENCOUNTERS’ AT CALLAO CITY LIGHTS
MAY 2023 Actions in our screens LACOSTE SHOWS 'IMPOSSIBLE ENCOUNTERS' AT CALLAO CITY LIGHTS To celebrate its 90th anniversary, Lacoste has launched a new campaign 'Impossible encounters' at Callao...
B TRAVEL BRAND BRINGS THE RIVIERA MAYA TO THE GRAN VIA IN MADRID
MAY 2023 Actions in our screens B TRAVEL BRAND BRINGS THE RIVIERA MAYA TO THE GRAN VIA IN MADRID Riviera Maya comes to the centre of Madrid thanks to Circuito Gran Vía and B Travel Brand. A...
CIRCUITO GRAN VÍA, SHOWCASE OF PREMIUM AND LUXURY BRANDS IN MADRID
MAY 2023 Actions in our screens CIRCUITO GRAN VÍA, SHOWCASE OF PREMIUM AND LUXURY BRANDS IN MADRID Madrid's Gran Vía is the city's new golden mile thanks to Circuito Gran Vía, where more and more...