JULY 2017
Our Corporate Events
SANTANDER PRESENTS THE SHORT FILM “CUÁNTO. MÁS ALLÁ DEL DINERO” AT CALLAO
Cines Callao was the stage selected by Santander Bank for the premiere of “Cuánto. Más allá del dinero (How much. Beyond money)”, the short film created to promote the new Smart 1/2/3 Account, launched by the financial entity. A sci-fi thriller narrating the story of Lucía (Adriana Ugarte), a young girl who decides to sell some of her personal experiences to grow wealthy.
A campaign designed and developed by the agency MRM//McCann, it won a plethora of awards. The premiere was attended by hundreds of guests, including the film’s star.
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Other actions in Callao City Lights
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MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA
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PRIME VIDEO ADVERTISING DOMINATION FOR THE NEW SEASON OF ‘THE BOYS’
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