Cines Callao was the stage selected by Santander Bank for the premiere of “Cuánto. Más allá del dinero (How much. Beyond money)”, the short film created to promote the new Smart 1/2/3 Account, launched by the financial entity. A sci-fi thriller narrating the story of Lucía (Adriana Ugarte), a young girl who decides to sell some of her personal experiences to grow wealthy.

A campaign designed and developed by the agency MRM//McCann, it won a plethora of awards. The premiere was attended by hundreds of guests, including the film’s star.