APRIL 2022

EVENTS IN OUR SPACE

IPMARK MAGAZINE AND CALLAO CITY LIGHTS HOLD A COLLOQUIUM WITH EVENT AGENCIES AT THE CALLAO CINEMAS

With the aim of assessing the current state of the events industry, IPMARK magazine and Callao City Lights held a meeting with agencies from the events sector, in which their association, Agencias de Eventos Españolas Asociadas (AEVEA), and our events director, Laura Naveiras, were also present.

 

A total of 22 professionals met at the Callao Cinemas to give an account of the situation in which the sector finds itself, after two years of the pandemic and with the world’s attention focused on the war in Ukraine.

They spoke of experiencing an exciting time due to the take-off of activity, but also of anxiety and stress due to the rush that some customers are expressing in their desire to return to the situation prior to the health crisis. Likewise, reference was made to the overcrowding of competitions and the reduction in budgets, but not in the demands of the organisers, who also continue to demand that the events continue to have a digital part, as was done during the pandemic, which entails cost overruns that many do not want to assume. Reference was also made to the type of event that is now demanded, with more space and outdoor presence, and the growing interest of clients in the possibilities that the metaverse offers to the world of events.

Find more information about this meeting at IPMARK.

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