SEPTEMBER 2020
Our Corporate Events
CALLAO CITY LIGHTS, HOSTS THE VI PROGRAMMATIC ADVERTISING FORUM ORGANIZED BY LA PUBLICIDAD
Last Tuesday, September 22nd, Callao City Lights hosted the VI Programmatic Advertising Forum organized by La Publicidad. The event, made for six years in a row now, has been bringing together professionals from the industry to talk about the market situation, the most outstanding cases and the latest developments in the world of programmatic publicity, together with the most important players in the sector.
Due to the coronavirus health crisis and in strict compliance with all safety measures, the event was held in person (almost a hundred people attended the event) and in streaming, where nearly 2.500 views were achieved, with peaks of more than 300 people watching live at the same time.
Also, during this day, the fifth edition of the Programmatic Advertising Awards was presented, which recognize and promote the proper use of the tools related to the purchase/sale of programmatic advertising, the RTB and the good management of data, both for specialized agencies and media agencies in Spain.
Other events in Callao City Lights
CALLAO CINEMAS OPEN THEIR ROOFTOP AS AN EVENT VENUE
JULY 2021 EVENTS IN OUR SPACE CALLAO CINEMAS OPEN THEIR ROOFTOP AS AN EVENT VENUE La llegada del buen tiempo es el mejor momento para asistir a eventos al aire libre. Callao City Lights abre su...
THE NEW BEEFEATER PROPOSAL THAT WILL MAKE YOU FORGET ABOUT THE BEACH
JULY 2021 EVENTS IN OUR SPACE THE NEW BEEFEATER PROPOSAL THAT WILL MAKE YOU FORGET ABOUT THE BEACH With the arrival of the heat, what better way to cool off in the city than enjoying an urban...
AMAZON PRIME VIDEO PRESENTS THE SECOND SEASON OF EL CID
JULY 2021 OUR PREMIERES AMAZON PRIME VIDEO PRESENTS THE SECOND SEASON OF EL CID The terrace of the Callao Cinemas was the setting chosen by Amazon Prime Video for the presentation of the second...
Other actions in Callao City Lights
CUPRA FORMENTOR LAUNCHES 3D CAMPAIGN IN CALLAO CITY LIGHTS
JUNE 2021 Actions on our Screens CUPRA FORMENTOR LAUNCHES 3D CAMPAIGN IN CALLAO CITY LIGHTS A vehicle appears to appear on the outdoor screens of the Callao Cinemas after driving inside a silver...
CALLAO CITY LIGHTS: MORE THAN 27 MILLION IMPACTS IN THE SECOND QUARTER OF 2021
JULY 2021 Actions on our screens CALLAO CITY LIGHTS: MORE THAN 27 MILLION IMPACTS IN THE SECOND QUARTER OF 2021 The Callao City Lights screens achieved, during the first quarter of 2021, more...
BALEARIC TOURISM’S MOBILE RETARGETING CAMPAIGN
JUNE 2021 Actions on our screens BALEARIC TOURISM'S MOBILE RETARGETING CAMPAIGN New retargeting action on the screens of Callao City Lights. Between 19 and 25 May, AETIB - Agència d'Estratègia...
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