SEPTEMBER 2020

Our Corporate Events 

 

CALLAO CITY LIGHTS, HOSTS THE VI PROGRAMMATIC ADVERTISING FORUM ORGANIZED BY LA PUBLICIDAD

 

Last Tuesday, September 22nd, Callao City Lights hosted the VI Programmatic Advertising Forum organized by La Publicidad. The event, made for six years in a row now, has been bringing together professionals from the industry to talk about the market situation, the most outstanding cases and the latest developments in the world of programmatic publicity, together with the most important players in the sector.

 

 

Due to the coronavirus health crisis and in strict compliance with all safety measures, the event was held in person (almost a hundred people attended the event) and in streaming, where nearly 2.500 views were achieved, with peaks of more than 300 people watching live at the same time.

Also, during this day, the fifth edition of the Programmatic Advertising Awards was presented, which recognize and promote the proper use of the tools related to the purchase/sale of programmatic advertising, the RTB and the good management of data, both for specialized agencies and media agencies in Spain.

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