NOVIEMBRE 2023
CCL IN THE MEDIA
CALLAO CITY LIGHTS, IN AN ABC REPORT ON THE DIGITISATION OF OUTDOOR MEDIA
The ABC newspaper publishes an interesting report on the digitalisation of outdoor media. In it, our commercial director, Gorka Pagazaurtundua, reflects on this phenomenon and the benefits it has brought to the medium: “In Spain, the boom of digitalisation in outdoor advertising took place just over 10 years ago, with the appearance of the first large-format digital screens. In fact, it was on the façades of the Callao Cinemas in Madrid that the first large format screens were installed, which marked the beginning of a new era that has revolutionised the medium”.
Other events in Callao City Lights
YSABEL MORA EMBRACES SPRING AT CALLAO CITY LIGHTS
MARCH 2026EVENTS IN OUR SPACE YSABEL MORA EMBRACES SPRING AT CALLAO CITY LIGHTSThe Valencian brand Ysabel Mora, which specializes in lingerie, underwear, and swimwear, chose Callao City Lights to...
MEDIASET AND MEDRIAPRO CHOOSE CINES CALLAO FOR THE PREMIERE OF ‘AÍDA Y VUELTA’
FEBRUARY 2025EVENTS IN OUR SPACE MEDIASET AND MEDRIAPRO CHOOSE CINES CALLAO FOR THE PREMIERE OF ‘AÍDA Y VUELTA’A large crowd and many celebrities attended the premiere of “Aída y vuelta”, the sequel...
HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARET
JANUARY 2026EVENTS IN OUR SPACE HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARETThe cosmetics firm Huda Beauty chose Madrid's Cines Callao cinema to present Easy Bake Pressed...
Other actions in Callao City Lights
PUIG AND JEAN PAUL GAULTIER BRING A BREATH OF FRESH AIR TO THE SCREENS AT CIRCUITO GRAN VÍA
MARCH 2026Actions on our screensPUIG AND JEAN PAUL GAULTIER BRING A BREATH OF FRESH AIR TO THE SCREENS AT CIRCUITO GRAN VÍAA wave of aromatic and spicy freedom sweeps through Madrid’s Gran Vía. This...
NESTEA BRINGS A FLOOD OF BERRIES TO PLAZA DEL CALLAO
MARCH 2026Actions on our screensNESTEA BRINGS A FLOOD OF BERRIES TO PLAZA DEL CALLAOTo mark the launch of its new red berry flavour, Nestea is launching a new campaign on the screens at Callao City...
B TRAVEL TURNS MADRID’S GRAN VÍA GREEN
MARCH 2026Actions on our screensB TRAVEL TURNS MADRID'S GRAN VÍA GREEN'More than incredible places, it's how incredible you are in those places'. Coinciding with St Patrick's Day (17 March), B...
