NOVIEMBRE 2023
CCL IN THE MEDIA
CALLAO CITY LIGHTS, IN AN ABC REPORT ON THE DIGITISATION OF OUTDOOR MEDIA
The ABC newspaper publishes an interesting report on the digitalisation of outdoor media. In it, our commercial director, Gorka Pagazaurtundua, reflects on this phenomenon and the benefits it has brought to the medium: “In Spain, the boom of digitalisation in outdoor advertising took place just over 10 years ago, with the appearance of the first large-format digital screens. In fact, it was on the façades of the Callao Cinemas in Madrid that the first large format screens were installed, which marked the beginning of a new era that has revolutionised the medium”.
Other events in Callao City Lights
CINES CALLAO PREMIERES `JUMP WITH ME’, ITS FIRST MUSICAL
DECEMBER 2024Events in our spaceCINES CALLAO PREMIERES `JUMP WITH ME', ITS FIRST MUSICALSuccessful premiere of ‘Salta conmigo’, the first musical to premiere in the recent history of Cines Callao. A...
CINES CALLAO HOSTS THE PREVIEW OF ‘EL AÑO DEL RELEVO’ (THE YEAR OF THE RELAY)
DECEMBER 2024 Events in our space CINES CALLAO HOSTS THE PREVIEW OF ‘EL AÑO DEL RELEVO’ (THE YEAR OF THE RELAY) Cines Callao was the setting for the premiere of ‘El año del relevo’, a documentary...
JOAQUÍN CORTÉS, PROTAGONIST AT RED FUN EXPERIENCES EVENT
NOVEMBER 2024 EVENTS IN OUR SPACE JOAQUÍN CORTÉS, PROTAGONIST AT RED FUN EXPERIENCES EVENTThe Red Fun Experiences chose our space to unveil its new image. And it did it in style, with a stellar...
Other actions in Callao City Lights
DIM SHOWS THE BENEFITS OF ITS LEGGINGS AND TIGHTS, IN GRAN VIA CIRCUIT
DECEMBER 2024Actions on our screensDIM SHOWS THE BENEFITS OF ITS LEGGINGS AND TIGHTS, IN GRAN VIA CIRCUIT‘Arriba las piernas’ ('Get your legs up') and ‘Nunca te quedes a medias’. ('Never go...
LANCÔME DISCOVERS THE MOST SPECIAL GIFT FOR THE MOST MAGICAL NIGHT, AT CALLAO CITY LIGHTS
DECEMBER 2024Actions on our screensLANCÔME DISCOVERS THE MOST SPECIAL GIFT FOR THE MOST MAGICAL NIGHT, AT CALLAO CITY LIGHTSLancôme has once again placed its trust in Callao City Lights to showcase...
NESTLÉ CAJA ROJA UNVEILS ITS MORE ‘FASHIONABLE’ AND APPETISING IMAGE AT CIRCUITO GRAN VÍA
DECEMBER 2024Actions on our screensNESTLÉ CAJA ROJA UNVEILS ITS MORE ‘FASHIONABLE’ AND APPETISING IMAGE AT CIRCUITO GRAN VÍAWith the arrival of Christmas, our tables are filled with sweets and all...