ON-SITE INTERACTION | PARQUE WARNER
- Campaign date: July 2023
- Advertiser: Parque Warner
- Media agency: –
- Creative agency: –
On the occasion of the inauguration of the new ‘Batman Gotham City Escape’ attraction, Parque Warner turned Madrid’s Callao square into the stage for a unique encounter between Batman, The Joker and Harley Quinn. The public in the square was able to have their portraits taken with the popular DC Comics characters and the impressive Batman vehicle, which for the first time left Parque Warner, while the Callao City Lights screens broadcast the spot announcing the launch of the new roller coaster.
A spectacular action that combined street marketing with outdoor advertising, achieving more than 650,000 impacts among the thousands of visitors who pass through the Plaza del Callao every day.