To advertise the premiere of ‘Kung Fu Panda 4’, Universal Pictures Spain carried out an eye-catching action in the Plaza del Callao that combined the broadcast of a 3D spot on our screens with a spectacular piece of simulated outdoor advertising (CGI) on social networks. In it, several giant dumplings came out of our Callao screen and remained floating in the area, while Po, the panda bear starring in the film, leaned out of the screen to gobble up some of the dumplings that were flying nearby.

The 3D campaign achieved over 4 million DOOH impressions in one week and the CGI piece, over 50,000 impressions on Tik Tok and Instagram, increasing the connection with the film’s physical and digital target.

The action ran from 4 to 10 March 2024.