To promote Kaiku Caffè Latte, its cold coffee for individual consumption, Kaiku launched a refreshing 3D campaign last July on the 15 giant screens of Circuito Gran Vía, which was supported by the distribution of product samples in the area, with the collaboration of Samplia. The action achieved 16 million DOOH impacts and nearly 8,000 product tests.

Under the claim ‘P’alante’, the campaign showed the explosion of a block of ice containing a glass of Kaiku Caffè Latte inside it, in response to the question with which the piece began: ‘Recharge your batteries with the freshest flavour? The 3D effect of this work could be seen in the ice cubes that seemed to shoot out of the screen as they spun around the advertised product.

The 3D piece, conceived and developed by Maramura and managed outdoors by Mediterránea de Medios, could be seen between the 12th and 18th of July in the outdoor screens of the Cines Callao and the Lope de Vega, Coliseum and Rialto theatres. The distribution of the product sample was carried out at Samplia’s establishment in the Plaza del Callao.