To announce the launch of Gillette Labs, a new razor with an exfoliating bar that cleanses the skin before the blades, a 3D campaign was launched starring the footballer Joaquín, the brand’s prescriber.

The campaign was executed on the 15 screens that make up the Gran Vía Circuit, which, together with the spectacular 3D, helped to generate a great impact throughout the Gran Vía.

The action featuring the footballer Joaquín, the brand’s prescriber, resorted to 3D creativity to offer a close-up of the new razor. In 2 weeks, the DOOH campaign achieved more than 22 million impacts and over 2 million unique users on the screens of Circuito Gran Vía. And achieving brand awareness and connection with the local target.