On the occasion of the launch campaign for Gaultier Divine,  Jean Paul Gaultier‘s new eau de parfum, the cosmetics and perfumery firm Puig flooded the Plaza del Callao with sensuality and feminine empowerment.

In a clear reference to the shape of the packaging of the new fragrance, the campaign showed the image of a young woman wearing a gold-coloured conical corset that the protagonist wore with pride of being a woman. As if she were a true goddess, extraordinary and mysterious. I’m a woman. What’s more divine?”, the piece said.

The advertising activation in Callao City Lights achieved more than 12.7 million impacts, achieving a connection with the local female target and brand awareness.