On the occasion of the inauguration in Madrid of the exhibition ‘Formula 1 The Exhibition’, IFEMA launched an advertising campaign that could be seen for several days on the screens of Circuito Gran Vía. The piece, which showed the silhouetted image of a racing car in neon strokes, was shown from 3 to 9 April on the outdoor screens of the Callao Cinemas and the Lope de Vega, Coliseum and Rialto theatres.

A DOOH advertising domination campaign that managed to exceed 12.5 million impacts, achieving more notoriety for the exhibition and a greater connection with the local target.

Hosted by F1’s leading figures, the exhibition offered a unique account of its past, present and future history through an innovative experience, from spectacular audiovisual content to exclusive displays. Six rooms where you can admire curiosities, mythical objects from all the teams and take a journey through the history of the sport.