In order to promote his new magic show ‘Flipar’, Jorge Blass performed an action in the Plaza del Callao that was broadcast live on the screens of Callao City Lights.

Hundreds of onlookers came to enjoy this show, among them several celebrities and journalists, such as the presenter Carles Francino, who interviewed him live for La Ser, or the former gymnast Almudena Cid.

The live on-screen broadcast was combined with the broadcast of a 3D advertising spot in which the illusionist’s hand seemed to come out of the external support.

The DOOH campaign, which combined live broadcasting of the on-screen activation and 3D creativity, achieved more than 37,000 impacts and more than 15,000 unique users in one hour on the screen of Cines Callao. The campaign also achieved great repercussion in the media, more connection with the local target, and through the use of QR, boosting digital traffic to the ticket sales website.