Cupra presents the new Cupra Formentor on the screens of Callao City Lights in a spectacular 3D campaign developed by BCN Visuals. The campaign, which appeals to the emotions and shows the infinite possibilities offered by driving the Cupra Formentor, presents a vehicle that is out of the ordinary and seeks constant differentiation.

The 3D creative, aimed at local users, proposes a futuristic, unusual and appealing reality in which the new Cupra Formentor defies the laws of gravity as it drives through the streets of the epicentre of corporate Madrid.

This new outdoor advertising strategy, which surprised the audience in Madrid’s Plaza del Callao and Gran Via, is aligned with the brand’s positioning in Spain, focused on connecting with its target consumer in the capital and generating brand awareness.

As a result, Cupra Formentor’s outdoor advertising campaign on the Callao City Lights screens exceeded 4.8 million advertising impacts in its two weeks on screen (weeks 25 and 26 of 2021) and reached more than 2.2 million unique users. The strategy allowed the brand to increase its connection with the local public, reinforce brand recall and, thanks to its great viralisation on social networks, boost engagement with its target audience.