To reinforce its iconic brand positioning, Adidas Originals launched a colourful campaign in collaboration with Italian digital artists Filippo Ghisleri and Paola Pinna.

The action showcased Adidas’ past and future with a journey through some of its most iconic moments towards a new future yet to be discovered.

A futuristic character and a young woman with the appearance of an avatar star in the pieces of this campaign. The former walks along a catwalk decorated with the brand’s iconic clothing and footwear. The latter walks through various scenarios typical of a video game. The slogan, ‘Reinventing the past, creating the future, defining a new era of originality’.

The campaign managed to exceed 34.4 million impacts and 2.6 million unique users on the screens of Circuito Gran Vía. This increased the global positioning and achieved a greater connection with the local target.