AUGMENTED REALITY IN MADRID
THE MOST ADVANCED AUGMENTED REALITY PLATFORM
The Callao City Lights augmented reality (AR) platform is interactive and customisable. It allows the Callao square to become the brand’s universe and the public can see themselves live on screen and be the protagonist of the action.
Callao City Lights has the most advanced augmented reality platform on the market. Created with the collaboration of the agency Wildbytes, this innovative tool allows to combine, on the outdoor screen located in Callao square, the live image of the square with virtual elements, transforming the real world around the public into an interactive and digital universe.
THE USER IS THE PROTAGONIST
ACTION SURROUNDS THE USER
Our augmented reality platform, interactive and customisable, will transform the Plaza del Callao into the brand’s universe and the public will be able to see themselves on screen, becoming the protagonist of the action.
Thanks to the computer vision cameras installed outside the Callao Cinemas, we will be able to see on screen the live image of the square combined with the virtual elements that the client wants to introduce, transforming the real world into an interactive and digital universe.
IMMERSIVE CONTENT
IMMERSIVE CONTENT
We create immersive and viral experiences that will transport visitors to different universes, connecting emotionally with the public to achieve a greater impact.
PHYSICAL INTERACTIVITY
PHYSICAL INTERACTIVITY
A platform that amplifies engagement through physical gestural interactivity and allows you to connect with micro-sites or mobile terminals to increase the ability to connect with brands, followers and other communities.
ARTIFICIAL INTELLIGENCE
ARTIFICIAL INTELLIGENCE
Thanks to AI and machine learning, we will be able to analyse the behaviour of the public in the square and broadcast the results on our screens.
AUGMENTED REALITY
PLAYING WITH THE ENVIRONMENT
A whole world of possibilities when it comes to creating unique and relevant experiences for the public that daily circulates through the Plaza del Callao, the most visited square in Spain (150 million people a year) and the third busiest in Europe, only behind Piccadilly Circus (London) and the Louvre (Paris).
Use your imagination and creativity to transform the square you see on screen and make the public connect with your brand by interacting with our support.
UNLIMITED AUGMENTED REALITY
IMMERSIVE CONTENT | PHYSICAL INTERACTIVITY | ARTIFICIAL INTELLIGENCE
Augmented reality technology can be applied to live events broadcast on our screens, linked to the weather or connected to e-commerce platforms, exponentially increasing the possibilities of making viral what is happening in the square.
CIRCUITO GRAN VIA TOUR
Take a tour around our DOOH circuit
OUR CLIENTS
OUR CLIENTS
Contact us
If you have any questions, please contact us at publicidad@callaocitylights.es , eventos@callaocitylights.es or fill this form and we will get in touch as soon as possible.
Fuencarral Street, 123. 2º 28010 Madrid | Phone Number: 915 913 090
