DECEMBER 2020
Actions on our Screens
VODAFONE, MRS. RUSHMORE AND YMEDIA MAKE THE FIRST 3D CAMPAIGN IN CALLAO CITY LIGHTS
Vodafone was the first advertiser to use the 3D technology of Callao City Lights screens in an advertising campaign. The telecommunications company has set up, with the help of the agency Mrs. Rushmore, an original action in which, simulating the effect of traditional crystal balls with snow, the Callao Cinemas’ outdoor screens seem to shake to communicate in a very striking and notorious way the offer of the telecommunications company.
The viewer will be able to see how the screens apparently move to provoke the fall of the snow in a Christmas landscape; the details of the Vodafone offer (5G, unlimited data and high-speed fiber) will appear, in the foreground, overprinted in different snowflakes, and, finally, the screens will seem to turn on themselves to show the Vodafone logo.
Under the slogan ‘Only you who are a customer, you already have everything’, the campaign started last December 22nd. Produced and executed by BCN Visuals, the action has been managed by Ymedia / Posterscope.
Other events in Callao City Lights
IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS
MARCH 2024 EVENTS IN OUR SPACE IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS
TELEMADRID REPORTS ON THE BIGGEST RENOVATION IN THE HISTORY OF THE CALLAO CINEMAS
MARCH 2024 CCL IN THE MEDIA TELEMADRID REPORTS ON THE BIGGEST RENOVATION IN THE HISTORY OF THE CALLAO CINEMASRead the full report on TelemadridTwo years away from its centenary, Cines Callao has...
CALLAO CITY LIGHTS, SCENE OF THE ‘ENCUENTROS CON SABOR’ COMPETITION ON LA SEXTA
FEBRUARY 2024 EVENTS IN OUR SPACE CALLAO CITY LIGHTS, SCENE OF THE 'ENCUENTROS CON SABOR' COMPETITION ON LA SEXTA Mahou has chosen Hall 1 of Cines Callao to record the first episode of the...
Other actions in Callao City Lights
CALLAO CITY LIGHTS, ONE MORE YEAR WITH EARTH HOUR
MARCH 2024 Actions on our screensCALLAO CITY LIGHTS, ONE MORE YEAR WITH EARTH HOUR We are once again joining Earth Hour, the largest global initiative in defence of the environment promoted by WWF....
NIL OJEDA, MISHO AMOLI AND GUANYAR PRESENT IN CALLAO THE NEW SEASON OF 21 DAYS
MARCH 2024 Actions on our screensNIL OJEDA, MISHO AMOLI AND GUANYAR PRESENT IN CALLAO THE NEW SEASON OF 21 DAYS The popular content creators unleashed the madness of the hundreds of fans who...
CIRCUITO GRAN VIA: MORE THAN 654 MILLION IMPACTS BY 2023
MARCH 2024 Actions on our screens CIRCUITO GRAN VIA: MORE THAN 654 MILLION IMPACTS BY 2023 Gran Vía Circuit: more than 654 million impacts in 2023 The number of impressions achieved by our screens...