THE TOUS BEARS ARRIVE ON THE GRAN VIA

The jewellery and accessories firm Tous has launched an original Christmas campaign on several screens at Circuito Gran Vía, featuring the 3D image of the brand’s famous logo.

Una acción, de ámbito internacional, en la que varios osos metálicos sobresalen de las pantallas acompañados de burbujas de color fucsia y con la que Tous, precisamente, persigue destacar la tridimensionalidad que ha caracterizado siempre al emblema de la marca.

The campaign can be seen on the screens of Callao City Lights and the Lope de Vega and Coliseum theatres. The creativity and production of the piece, broadcast outdoors by Magna Barcelona, has been carried out by the advertiser itself.