APRIL 2024
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‘THE FLOOR IS YOURS’, LO NUEVO DE LEVI’S EN CALLAO CITY LIGHTS
Levi’s has once again chosen our screens to showcase its new campaign. On this occasion, with the aim of encouraging dancers from all over the world to take part in #LevisOpenCall, a casting to choose the protagonists of the brand’s next video clip, which will feature music by Grammy award-winning producer and DJ Kaytranada.
Under the slogan ‘The floor is yours. Live in Levi’s’, the piece showcases the new Levi’s® collection through a group of young people dancing energetically in a living room.
The campaign is part of a short film that Levi’s has just released on social media. Directed by Omar Jones and choreographed by Sherrie Silver, the video features a group of friends trapped in monotony, until one of them starts dancing in emulation of some young people on TV, setting off a captivating dance sequence to a new song by Kaytranada featuring Channel Three.
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