MARCH 2023
Actions on our screens
REEBOK PAYS TRIBUTE TO ITS MOST ICONIC TRAINERS AT CIRCUITO GRAN VÍA
‘Act like you never left’ is the claim chosen by Reebok to advertise its most iconic trainers, the Reebok BB4000 II. The sportswear brand has chosen the screens of Circuito Gran Vía to remind us that classics never go out of fashion. And this 80s and 90s symbol is back in vogue, because it never really went out of fashion.
The iconic basketball shoe has undergone many evolutions since the 80s. Straddling the line between sport and life style, its versatility is what has made it stand the test of time and fashion. This action can be seen on the screens of Cines Callao and the Lope de Vega, Coliseum and Rialto theatres until 19 March and has been managed in the media by Mediacom.
Other events in Callao City Lights
PREMIERE OF ‘SEEKER’ AT CINES CALLAO
MAY 2026EVENTS IN OUR SPACE PREMIERE OF ‘SEEKER’ AT CINES CALLAOScreen 1 at our cinemas was the venue chosen by Mahou-San Miguel for the premiere of ‘Seeker’, a documentary in which the athlete and...
CINES CALLAO IS ABUNDANT WITH GLAMOUR AT THE PREMIERE OF ‘THE DEVIL WEARS PRADA 2’
MAY 2025EVENTS IN OUR SPACE CINES CALLAO IS ABUNDANT WITH GLAMOUR AT THE PREMIERE OF ‘THE DEVIL WEARS PRADA 2’Disney chose our venue to host the premiere of *The Devil Wears Prada 2*, one of the...
A GALACTIC PREMIERE OF THE MANDALORIAN & GROGU AT CALLAO CINEMAS
MAY 2025EVENTS IN OUR SPACE A GALACTIC PREMIERE OF THE MANDALORIAN & GROGU AT CALLAO CINEMASThe Star Wars universe is back on the big screen! Cines Callao was the venue chosen by Disney to kick...
Other actions in Callao City Lights
THE WORLD CUP IS ALSO BEING HELD AT CALLAO CITY LIGHTS
JUNE 2026Actions on our screensTHE WORLD CUP IS ALSO BEING HELD AT CALLAO CITY LIGHTSThe World Cup is here, and with it come new advertising campaigns on our screens. In this case, it is Movistar,...
BIRKENSTOCK PRIDES ITSELF ON BEING A PIONEER AT THE CIRCUITO GRAN VÍA
JUNE 2026Actions on our screensBIRKENSTOCK PRIDES ITSELF ON BEING A PIONEER AT THE CIRCUITO GRAN VÍABirkenstock is launching its first advertising campaign on our screens, showcasing its status as...
CIVITATIS IS PROMOTING ITS EGYPT TOUR AT THE GRAN VÍA SHOPPING CENTRE
JUNE 2026Actions on our screens CIVITATIS IS PROMOTING ITS EGYPT TOUR AT THE GRAN VÍA SHOPPING CENTRECivitatis’s new campaign is running on the 15 screens of the Gran Vía Circuit. This time, it’s...
