MARCH 2023
Actions on our screens
REEBOK PAYS TRIBUTE TO ITS MOST ICONIC TRAINERS AT CIRCUITO GRAN VÍA
‘Act like you never left’ is the claim chosen by Reebok to advertise its most iconic trainers, the Reebok BB4000 II. The sportswear brand has chosen the screens of Circuito Gran Vía to remind us that classics never go out of fashion. And this 80s and 90s symbol is back in vogue, because it never really went out of fashion.
The iconic basketball shoe has undergone many evolutions since the 80s. Straddling the line between sport and life style, its versatility is what has made it stand the test of time and fashion. This action can be seen on the screens of Cines Callao and the Lope de Vega, Coliseum and Rialto theatres until 19 March and has been managed in the media by Mediacom.
Other events in Callao City Lights
‘THE WALKING DEAD: DARYL DIXON’ SEASON II WORLD PREMIERE
OCTOBER 2024 Actions on our screens ZOMBIE INVASION IN CALLAO AT THE WORLD PREMIERE OF THE SECOND SEASON OF ‘THE WALKING DEAD: DARYL DIXON’. Great expectation in the Plaza del Callao before the...
ESTEE LAUDER TAKES OVER THE NIGHT AT CALLAO CITY LIGHTS
SEPTEMBER 2024EVENTS IN OUR SPACEESTEE LAUDER TAKES OVER THE NIGHT AT CALLAO CITY LIGHTSSpectacular Estee Lauder event at Callao City Lights to promote its night facial treatment line. A meeting...
ILIA TOPURIA PARALYSES CALLAO AT THE PREMIERE OF ‘MATADOR’
SEPTEMBER 2024 Actions on our screens ILIA TOPURIA PARALYSES CALLAO AT THE PREMIERE OF ‘MATADOR’ Great expectation in the Plaza del Callao to receive the UFC Featherweight World Champion, Ilia...
Other actions in Callao City Lights
CALLAO VIBRATES TO THE RHYTHM OF A MUSICAL AT THE PRESENTATION OF THE NEW THEATRICAL SEASON
OCTOBER 2024 Actions on our screens CALLAO VIBRATES TO THE RHYTHM OF A MUSICAL AT THE PRESENTATION OF THE NEW THEATRICAL SEASONOn the occasion of the presentation of the new 2024-2025 theatre...
VARILUX LAUNCHES ‘THE BEST PROGRESSIVE LENS OF ALL TIME’ AT CALLAO CITY LIGHTS
OCTOBER 2024 Actions on our screens VARILUX LAUNCHES ‘THE BEST PROGRESSIVE LENS OF ALL TIME’ AT CALLAO CITY LIGHTS Varilux launches a campaign on the outdoor screens of Cines Callao to announce...
BEYONCÉ STARS IN NEW LEVI’S AT CALLAO CITY LIGHTS
OCTOBER 2024 Actions on our screens BEYONCÉ STARS IN NEW LEVI'S AT CALLAO CITY LIGHTS Levi’s has chosen Beyoncé to star in ‘Reimagine’, its new advertising campaign that can now be seen on the...
