QÉ! BRINGS THE ‘CHOCOLATE EFFECT’ TO LIFE WITH CGI LINKED TO CALLAO CITY LIGHTS

Chocolate stains are all the rage and the chocolate in Qé! products leaves your teeth nice and brown. Influencer Leto knows this for sure and has not missed the opportunity to try it live with the spot shown on the screens of Callao City Lights. A FOOH action, managed by PHD and produced by NO.MAD (formerly Maramura), which shows us through a CGI piece (Computer Generated Images) the link between the real environment and the virtual world, to give life to the ‘chocolate effect’ of the Qé! products. The campaign is being promoted under the slogan ‘Qé! grillz, the stains that are in’.