MAY 2025
Actions on our screens
QÉ! BRINGS THE ‘CHOCOLATE EFFECT’ TO LIFE WITH CGI LINKED TO CALLAO CITY LIGHTS
Chocolate stains are all the rage and the chocolate in Qé! products leaves your teeth nice and brown. Influencer Leto knows this for sure and has not missed the opportunity to try it live with the spot shown on the screens of Callao City Lights. A FOOH action, managed by PHD and produced by NO.MAD (formerly Maramura), which shows us through a CGI piece (Computer Generated Images) the link between the real environment and the virtual world, to give life to the ‘chocolate effect’ of the Qé! products. The campaign is being promoted under the slogan ‘Qé! grillz, the stains that are in’.
Other events in Callao City Lights
THE CANARY ISLANDS AUDIOVISUAL AND VIDEO GAME INDUSTRY SHOWCASES ITS STRENGTH AT CALLAO CITY LIGHTS
NOVEMBER 2025EVENTS IN OUR SPACE THE CANARY ISLANDS AUDIOVISUAL AND VIDEO GAME INDUSTRY SHOWCASES ITS STRENGTH AT CALLAO CITY LIGHTSThe Canary Islands audiovisual and video game industry shows its...
CINES CALLAO HOSTS THE AMPE AWARDS CEREMONY
NOVEMBER 2025EVENTS IN OUR SPACE CINES CALLAO HOSTS THE AMPE AWARDS CEREMONYOur iconic Room 1 was the venue for the 52nd edition of the AMPE Awards, organised by the Spanish Advertising Media...
PREMIERE OF ‘TODOS LOS LADOS DE LA CAMA’
NOVEMBER 2025EVENTS IN OUR SPACE PREMIERE OF ‘TODOS LOS LADOS DE LA CAMA’Many familiar faces attended the premiere of ‘Todos los lados de la cama’, the latest instalment in the iconic film series...
Other actions in Callao City Lights
AMERICAN EXPRESS PROMOTES THE USE OF ITS CARD IN THE CIRCUITO GRAN VÍA
NOVEMBER 2025Actions on our screensAMERICAN EXPRESS PROMOTES THE USE OF ITS CARD IN THE CIRCUITO GRAN VÍA‘New day, new offers’. ‘Save up to 30%’. These are some of the messages from the campaign...
REDBULL PRESENTS ITS NEW FLAVOUR AT CALLAO CITY LIGHTS
NOVEMBER 2025Actions on our screensREDBULL PRESENTS ITS NEW FLAVOUR AT CALLAO CITY LIGHTS This winter is coming with lots of excitement. Red Bull has chosen our screens to present “The Winter...
CHRISTMAS LOTTERY LIGHTS UP THE GRAN VÍA CIRCUIT
NOVEMBER 2025Actions on our screensCHRISTMAS LOTTERY LIGHTS UP THE GRAN VÍA CIRCUIT Christmas is coming to Circuito Gran Vía! With the help of the Lotería Nacional and the giant golden drum...
