MAY 2025

Actions on our screens

 

QÉ! BRINGS THE ‘CHOCOLATE EFFECT’ TO LIFE WITH CGI LINKED TO CALLAO CITY LIGHTS

Chocolate stains are all the rage and the chocolate in Qé! products leaves your teeth nice and brown. Influencer Leto knows this for sure and has not missed the opportunity to try it live with the spot shown on the screens of Callao City Lights. A FOOH action, managed by PHD and produced by NO.MAD (formerly Maramura), which shows us through a CGI piece (Computer Generated Images) the link between the real environment and the virtual world, to give life to the ‘chocolate effect’ of the Qé! products. The campaign is being promoted under the slogan ‘Qé! grillz, the stains that are in’.

Other events in Callao City Lights

Other actions in Callao City Lights

WARNER BROS BRINGS SUPERMAN TO CALLAO SQUARE

WARNER BROS BRINGS SUPERMAN TO CALLAO SQUARE

MAY 2025Actions on our screens WARNER BROS BRINGS SUPERMAN TO CALLAO SQUAREOn the occasion of its upcoming film release, Warner Bros. is launching a teaser campaign on the screens of Callao City...

ZESPRI FLOODS THE PLAZA DEL CALLAO WITH KIWIS

ZESPRI FLOODS THE PLAZA DEL CALLAO WITH KIWIS

MAY 2025Actions on our screens ZESPRI FLOODS THE PLAZA DEL CALLAO WITH KIWISZespri, the largest kiwifruit marketer in the world, launches a 3D campaign in Callao City Lights. A fun piece showing an...

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