OCTOBER 2021
Actions on our Screens
PROMPERU ‘OPENS’ A WINDOW TO MACHU PICCHU IN CALLAO CITY LIGHTS
A typical Peruvian cloth falls from the screens to reveal a spectacular image of Machu Picchu. This is the action that PromPerú (Commission for the Promotion of Peru for Export and Tourism) has initiated in Callao City Lights to promote tourism in the Andean country. The image of a hummingbird typical of the area fluttering over the screen serves to close this 3D piece designed by BCN Visuals.
Under the slogan ‘Wake up to new wonders in Peru. Plan your trip at despiertaenperu.com‘, the campaign has been planned by Irismedia and will run from 25 to 31 October.
This is the first 3D action that an international tourism brand has carried out in Callao City Lights.
Other events in Callao City Lights
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EL CIELO DE CALLAO NEW VENUE FOR CORPORATE EVENTS AT CALLAO CITY LIGHTS
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Other actions in Callao City Lights
XIAOMI HIGHLIGHTS THE PHOTOGRAPHIC QUALITIES OF ITS SMARTPHONES ON THE GRAN VÍA CIRCUIT
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MUTUA MADRID OPEN TURNS UP THE HEAT AT CALLAO CITY LIGHTS
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FORMENTERA BRINGS THE BEACH TO CALLAO CITY LIGHTS
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