NOVEMBER 2022
Actions on our Screens
PRIME VIDEO PROMOTES ‘DULCEIDA AL DESNUDO’ IN CIRCUITO GRAN VÍA
The popular Spanish influencer Dulceida stars in a docuseries about her life that has just been released by Prime Video. On this occasion, the platform has launched a campaign on the screens of Circuito Gran Vía showing the headlines that some media have published about this premiere.
The most human Dulceida’ (El País), ‘A true fashion icon’ (La Razón) and ‘The rebirth of Dulceida’ (Cinemanía) are the phrases that stand out in this campaign together with images of the well-known influencer.
The four-part series shows the day-to-day life of Alba Domenech (Dulceida), both in her work and her more personal side, and analyses the keys to her success and how she has used the networks to connect with the public.
Dulceida al desnudo’ premiered on 4 November.
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