NOVEMBER 2022
Actions on our Screens
PRIME VIDEO PROMOTES ‘DULCEIDA AL DESNUDO’ IN CIRCUITO GRAN VÍA
The popular Spanish influencer Dulceida stars in a docuseries about her life that has just been released by Prime Video. On this occasion, the platform has launched a campaign on the screens of Circuito Gran Vía showing the headlines that some media have published about this premiere.
The most human Dulceida’ (El País), ‘A true fashion icon’ (La Razón) and ‘The rebirth of Dulceida’ (Cinemanía) are the phrases that stand out in this campaign together with images of the well-known influencer.
The four-part series shows the day-to-day life of Alba Domenech (Dulceida), both in her work and her more personal side, and analyses the keys to her success and how she has used the networks to connect with the public.
Dulceida al desnudo’ premiered on 4 November.
Other events in Callao City Lights
MEDIASET AND MEDRIAPRO CHOOSE CINES CALLAO FOR THE PREMIERE OF ‘AÍDA Y VUELTA’
FEBRUARY 2025EVENTS IN OUR SPACE MEDIASET AND MEDRIAPRO CHOOSE CINES CALLAO FOR THE PREMIERE OF ‘AÍDA Y VUELTA’A large crowd and many celebrities attended the premiere of “Aída y vuelta”, the sequel...
HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARET
JANUARY 2026EVENTS IN OUR SPACE HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARETThe cosmetics firm Huda Beauty chose Madrid's Cines Callao cinema to present Easy Bake Pressed...
CALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCE
DECEMBER 2025EVENTS IN OUR SPACECALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCEOur venue was chosen to host the Overoption Experience, an exclusive event for creators, marketers and...
Other actions in Callao City Lights
PIKOLIN SWITCHES OFF CALLAO TO PROMOTE DIGITAL DISCONNECTION IN FAVOUR OF CONNECTION WITH PARTNERS
FEBRUARY 2026Actions on our screensPIKOLIN SWITCHES OFF CALLAO TO PROMOTE DIGITAL DISCONNECTION IN FAVOUR OF CONNECTION WITH PARTNERSWith the most romantic day of the year just around the corner,...
FAIRY SPRAY TAKES A HUMOROUS APPROACH IN ITS NEW CAMPAIGN ON DISPLAY IN CALLAO
FEBRUARY 2026Actions on our screensNIKE CELEBRATES ALCARAZ'S ACHIEVEMENT IN ITS NEW CAMPAIGN AT CALLAO CITY LIGHTS ‘You have the rest of your career ahead of you.’ This is the phrase Nike uses to...
CRIVIT AND STEFFI GRAF INVITE US TO ENJOY SPORT AT CIRCUITO GRAN VÍA
FEBRUARY 2026Actions on our screensCRIVIT AND STEFFI GRAF INVITE US TO ENJOY SPORT AT CIRCUITO GRAN VÍA Crivit ( Lidl ) launches a campaign at Circuito Gran Vía to encourage people to practice...
