JUNE 2022

Actions on our Screens

PRIME VIDEO ADVERTISING DOMINATION FOR THE NEW SEASON OF ‘THE BOYS’

Callao City Lights has participated with other screens in the advertising domination action that Prime Vídeo carried out for the premiere of the third season of ‘The Boys‘. The piece, which featured different creatives on the different screens involved, was broadcast exclusively for two hours on 3 June.

Based on the comic of the same name by Garth Ennis and Darick Robertson, ‘The Boys’ narrates the adventures of the eponymous team of vigilantes in their fight against various individuals with superpowers who abuse their abilities. ______________ Legal notice: Callao City Lights participates in these actions with its two screens on the façades of the Callao Cinemas. The square is dressed up as an advertiser with the participation of the screens of other outdoor advertising companies.

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