NOVEMBER 2024
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POKÉMON INVASION IN CALLAO SQUARE
On the occasion of the arrival of the Pokémon Gigamax in the Pokémon Go video game, the brand held a special event in Madrid’s Plaza del Callao square, which featured a one-hour broadcast of an advertising campaign on the outdoor screen of Cines Callao located at the venue. A unique experience in which attendees were able to win gifts, participate in themed challenges and see Pokémon GO content creators in action.
Other events in Callao City Lights
CINES CALLAO HOSTS THE PREMIERE OF ‘BOULEVARD’
APRIL 2026EVENTS IN OUR SPACE CINES CALLAO HOSTS THE PREMIERE OF ‘BOULEVARD’Once again, Callao was the scene of a fan frenzy. Hundreds of fans gathered outside our cinemas to welcome the stars of...
PREMIERE OF ‘BETTER TO LIVE WITHOUT FEAR’, ROSANA’S DOCUSERIES
MARCH 2025EVENTS IN OUR SPACEPREMIERE OF ‘BETTER TO LIVE WITHOUT FEAR’, ROSANA’S DOCUSERIESCines Callao was the venue chosen for the premiere of ‘Mejor vivir sin miedo’, the docuseries starring...
‘TORRENTE, PRESIDENT,’ THE MOST ANTICIPATED MOVIE OF THE YEAR, NOW PLAYING AT CINEMAS IN CALLAO
MARCH 2025EVENTS IN OUR SPACE ‘TORRENTE, PRESIDENT,’ THE MOST ANTICIPATED MOVIE OF THE YEAR, NOW PLAYING AT CINEMAS IN CALLAOAn afternoon of movies and comedy at Cines Callao. As expected, the...
Other actions in Callao City Lights
MUTUA MADRID OPEN MAKES ITS MARK AT CALLAO CITY LIGHTS
APRIL 2026Actions on our screensMUTUA MADRID OPEN MAKES ITS MARK AT CALLAO CITY LIGHTS‘Tennis that leaves its mark.’ A new edition of the Mutua Madrid Open is here, and the screens at Callao City...
PRIME ANNOUNCES THE FINAL SEASON OF “THE BOYS” AT CIRCUITO GRAN VÍA
APRIL 2026Actions on our screensPRIME ANNOUNCES THE FINAL SEASON OF “THE BOYS” AT CIRCUITO GRAN VÍAThe 15 screens along the Gran Vía circuit are once again the setting for a Prime campaign. On this...
CALLAO CITY LIGHTS, SHOWCASE FOR H&M’S SPRING COLLECTION
MARCH 2026Actions on our screensCALLAO CITY LIGHTS, SHOWCASE FOR H&M’S SPRING COLLECTIONH&M has once again turned to our screens to showcase its spring fashion collection. In this new...
