NOVEMBER 2024
Actions on our screens
POKÉMON INVASION IN CALLAO SQUARE
On the occasion of the arrival of the Pokémon Gigamax in the Pokémon Go video game, the brand held a special event in Madrid’s Plaza del Callao square, which featured a one-hour broadcast of an advertising campaign on the outdoor screen of Cines Callao located at the venue. A unique experience in which attendees were able to win gifts, participate in themed challenges and see Pokémon GO content creators in action.
Other events in Callao City Lights
CONECTA ONE-TO-ONE HOSTS ‘AN UNEXPECTED MICE TARDEO’ AT CINES CALLAO
SEPTEMBER 2026Events at our venue CONECTA ONE-TO-ONE HOSTS ‘AN UNEXPECTED MICE TARDEO’ AT CINES CALLAO More than 300 industry professionals gathered at our venue to attend the “Tardeo MICE...
ATLASSIAN WILLIAMS F1 TEAM TURNS CALLAO INTO ITS FAN ZONE FOR THE MADRID F1 GRAND PRIX
SEPTEMBER 2026360º EVENTSATLASSIAN WILLIAMS F1 TEAM TURNS CALLAO INTO ITS FAN ZONE FOR THE MADRID F1 GRAND PRIXFormula 1 has returned to Madrid, and the Atlassian Williams F1 Team has chosen Callao...
CARLOS SAINZ SETS CALLAO ALIGHT AT THE OPENING OF THE WILLIAMS FAN ZONE
SEPTEMBER 2026 Actions on our screens CARLOS SAINZ SETS CALLAO ALIGHT AT THE OPENING OF THE WILLIAMS FAN ZONE The Formula 1 Grand Prix in Madrid is warming up in the city centre. The...
Other actions in Callao City Lights
THE PRIME OFFERS FESTIVAL RETURNS TO CIRCUITO GRAN VÍA
OCTOBER 2026Actions on our screens THE PRIME OFFERS FESTIVAL RETURNS TO CIRCUITO GRAN VÍAThe Prime Offers Festival is back on our screens! Amazon has turned to Circuito Gran Vía to announce, with...
BELÉN ESTEBAN, SUSI CARAMELO AND MISHO AMOLI FEATURE IN WIZZ AIR’S NEW CAMPAIGN AT THE CIRCUITO GRAN VÍA
OCTOBER 2026Actions on our screens BELÉN ESTEBAN, SUSI CARAMELO AND MISHO AMOLI FEATURE IN WIZZ AIR’S NEW CAMPAIGN AT THE CIRCUITO GRAN VÍAA new Wizz Air campaign is on our screens. The airline is...
GUERLAIN TRANSFORMS CALLAO INTO A JOURNEY INTO THE WORLD OF L’HEURE BLEUE
OCTOBER 2026Actions on our screens GUERLAIN TRANSFORMS CALLAO INTO A JOURNEY INTO THE WORLD OF L’HEURE BLEUEThis is how Guerlain’s immersive experience in Callao unfoldedMadrid’s Plaza del Callao...
