SEPTEMBER 2021
Actions on our Screens
PHANTOM THE FIRST CONNECTED PERFUME IS PRESENTED IN 3D AT CALLAO CITY LIGHTS
Phantom, the new fragrance for men by Paco Rabanne, is presented on the screens of Callao City Lights with an original 3D action that will surprise the public in the square. The peculiar bottle, which looks like a robot, comes to life to greet the city of Madrid with a fun dance accompanied by several flying saucers that emerge from the screens.
A mise-en-scène designed to convey the optimism of this futuristic fragrance born of the encounter between luxury craftsmanship and new technology. Not surprisingly, this is the first connected perfume: just by bringing our smartphone close to the top of the bottle, we can enter the fascinating and disruptive Phantom universe.
The 3D action has been designed by BCN Visuals and planned by Starcom (Publicis Media).
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