SEPTEMBER 2021
Actions on our Screens
PHANTOM THE FIRST CONNECTED PERFUME IS PRESENTED IN 3D AT CALLAO CITY LIGHTS
Phantom, the new fragrance for men by Paco Rabanne, is presented on the screens of Callao City Lights with an original 3D action that will surprise the public in the square. The peculiar bottle, which looks like a robot, comes to life to greet the city of Madrid with a fun dance accompanied by several flying saucers that emerge from the screens.
A mise-en-scène designed to convey the optimism of this futuristic fragrance born of the encounter between luxury craftsmanship and new technology. Not surprisingly, this is the first connected perfume: just by bringing our smartphone close to the top of the bottle, we can enter the fascinating and disruptive Phantom universe.
The 3D action has been designed by BCN Visuals and planned by Starcom (Publicis Media).
Other events in Callao City Lights
CINES CALLAO, PROTAGONISTS IN TELEMADRID
FEBRUARY 2025 CCL IN MEDIA CINES CALLAO, PROTAGONISTS IN TELEMADRIDThe TV show ‘Enamorados de Madrid’ went to Cines Callao to talk about its history and see in situ the majesty and beauty of our...
NOTODOFILMFEST AGAIN CHOOSES CALLAO CITY LIGHTS TO HOST ITS GALA
ENERO 2025 EVENTS IN OUR SPACE NOTODOFILMFEST AGAIN CHOOSES CALLAO CITY LIGHTS TO HOST ITS GALAOnce again this year, La Fábrica chose our emblematic Sala 1 space to hold the annual Notodofilmfest...
CINES CALLAO PREMIERES `JUMP WITH ME’, ITS FIRST MUSICAL
DECEMBER 2024Events in our spaceCINES CALLAO PREMIERES `JUMP WITH ME', ITS FIRST MUSICALSuccessful premiere of ‘Salta conmigo’, the first musical to premiere in the recent history of Cines Callao. A...
Other actions in Callao City Lights
PRINGLES LAUNCHES ITS SUPER MARIO EDITION IN CIRCUITO GRAN VÍA
JANUARY 2025Actions on our screensPRINGLES LAUNCHES ITS SUPER MARIO EDITION IN CIRCUITO GRAN VÍAPringles launches a campaign on the 15 screens of Circuito Gran Vía to present its new edition of...
VIAJES EL CORTE INGLÉS PROMOTES THE MEXICAN CARIBBEAN IN CIRCUITO GRAN VÍA THEATRES
ENERO 2025Actions on our screensVIAJES EL CORTE INGLÉS PROMOTES THE MEXICAN CARIBBEAN IN CIRCUITO GRAN VÍA THEATRESCrystalline waters, marine fauna, mariachis, Mexican ceramics and its incomparable...
ROSSY DE PALMA AND BIBIANA FERNÁNDEZ STAR IN THE NEW COSTA, IN CALLAO CITY LIGHTS
JANUARY 2025 Actions on our screens ROSSY DE PALMA AND BIBIANA FERNÁNDEZ STAR IN THE NEW COSTA, IN CALLAO CITY LIGHTSRossy de Palma and Bibiana Fernández fill the screens of Callao City Lights with...
