MAY 2024
Actions on our screens
PEPSI PRESENTS ITS NEW LOOK AT GRAN VÍA CIRCUIT
Pepsi launches a campaign in Circuito Gran Vía to publicise in Spain the new logo that has just been launched in 120 countries. This is the first major rebranding that the iconic brand of the Pepsico group has carried out in the last 14 years. The action on our screens is part of the activations plan carried out by the brand in our country.
The new image is already available on all Pepsi packaging, physical and digital materials and has been conceived as a tribute to the brand’s history.
Other events in Callao City Lights
CINES CALLAO HOSTS THE 2026 BAZAAR WOMEN OF THE YEAR AWARDS
OCTOBER 2026EVENTS IN OUR SPACE CINES CALLAO HOSTS THE 2026 BAZAAR WOMEN OF THE YEAR AWARDSFor the fifth consecutive year, we hosted a new edition of the Bazaar Women of the Year Awards, a global...
CINES CALLAO, THE SET OF “MASTERCHEF CELEBRITY LEGENDS”
OCTOBER 2026CCL IN MEDIA CINES CALLAO, THE SET OF “MASTERCHEF CELEBRITY LEGENDS”Once again—this time coinciding with its centennial—the Cines Callao building served as the setting for TVE’s...
TELEMADRID COVERED OUR TRIBUTE TO THE XENON NIGHTCLUB
OCTOBER 2026EVENTS IN OUR SPACE TELEMADRID COVERED OUR TRIBUTE TO THE XENON NIGHTCLUB Once again, Telemadrid attended one of the events held to celebrate the 100th anniversary of Cines Callao. On...
Other actions in Callao City Lights
THE NEW GTA IS PLAYED IN CALLAO CITY LIGHTS
NOVEMBER 2026 ACTIONS ON OUR SCREENSTHE NEW GTA IS PLAYED IN CALLAO CITY LIGHTSRockstar Games has announced on the outdoor screens at Cines Callao the arrival of Grand Theft Auto VI, the latest...
NATURGY PROMOTES ITS REPAIR SERVICE AT CALLAO CITY LIGHTS
NOVEMBER 2026 ACTIONS ON OUR SCREENSNATURGY PROMOTES ITS REPAIR SERVICE AT CALLAO CITY LIGHTS“The next step in energy isn’t a tariff. It’s a conversation” and “Things get sorted by talking”. This is...
DISNEY+ BRINGS ‘THE DIVORCED EMPRESS’ TO THE SCREENS OF CIRCUITO GRAN VÍA
NOVEMBER 2026Actions on our screens DISNEY+ BRINGS ‘THE DIVORCED EMPRESS’ TO THE SCREENS OF CIRCUITO GRAN VÍA“Your ex is better Callao”. Disney+ uses humour to announce the premiere of its new...
