JUNE 2021
Actions on our Screens
PEPSI ANNOUNCES IN CALLAO THE REAL TIME PRODUCTION OF 100% RECYCLED BOTTLES
As part of its new campaign, Pepsi has carried out a specific action on the screens of Callao City Lights to publicise its environmental commitment: the use, across its entire range, of bottles made from 100% recycled plastic.
Under the slogan ‘Nothing tastes better than a 100% recycled bottle’, the campaign showed on screen a real-time counter of the production of 100% recycled bottles of the Pepsi brand. And a general appeal: “Let’s hope that all soft drinks will soon be recycled”.
The campaign, created by El Ruso de Rocky and disseminated in the media by OMD, has also had a presence on television, digital media, social networks, graphic media and other outdoor media, with different creatives in which the bottle also took centre stage.
Other events in Callao City Lights
FUN PREMIERE OF ‘CHRISTMAS IN THEIR HANDS’
NOVEMBER 2023 EVENTS IN OUR SPACE FUN PREMIERE OF 'CHRISTMAS IN THEIR HANDS' Cines Callao opened its doors to welcome the stars of 'La Navidad en sus manos', the new Christmas comedy that will...
PREVIEW OF `LA LEY DEL MAR’ AT CALLAO CINEMAS
NOVEMBER 2023 EVENTS IN OUR SPACE PREVIEW OF `LA LEY DEL MAR' AT CALLAO CINEMASCines Callao was the chosen venue for the presentation of 'La Ley del Mar', the new super-production in miniseries...
CALLAO CITY LIGHTS SHINES AGAIN AT THE SECOND EDITION OF BAZAAR WOMEN OF THE YEAR AWARDS
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Other actions in Callao City Lights
MINISTRY OF CULTURE AND SPORT APPEALS FOR EQUALITY IN SPORT AT CALLAO CITY LIGHTS
NOVEMBER 2023Actions on our screensMINISTRY OF CULTURE AND SPORT APPEALS FOR EQUALITY IN SPORT AT CALLAO CITY LIGHTS To promote equality in the recognition of the sporting achievements of all. This...
PRIME ANNOUNCES THE PREMIERE OF ‘POMBO’ AT CIRCUITO GRAN VÍA
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CHRISTMAS LOTTERY FILLS GRAN VÍA CIRCUIT WITH EXCITEMENT
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