JUNE 2021
Actions on our Screens
PEPSI ANNOUNCES IN CALLAO THE REAL TIME PRODUCTION OF 100% RECYCLED BOTTLES
As part of its new campaign, Pepsi has carried out a specific action on the screens of Callao City Lights to publicise its environmental commitment: the use, across its entire range, of bottles made from 100% recycled plastic.
Under the slogan ‘Nothing tastes better than a 100% recycled bottle’, the campaign showed on screen a real-time counter of the production of 100% recycled bottles of the Pepsi brand. And a general appeal: “Let’s hope that all soft drinks will soon be recycled”.
The campaign, created by El Ruso de Rocky and disseminated in the media by OMD, has also had a presence on television, digital media, social networks, graphic media and other outdoor media, with different creatives in which the bottle also took centre stage.
Other events in Callao City Lights
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YSABEL MORA EMBRACES SPRING AT CALLAO CITY LIGHTS
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MEDIASET AND MEDRIAPRO CHOOSE CINES CALLAO FOR THE PREMIERE OF ‘AÍDA Y VUELTA’
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Other actions in Callao City Lights
THE SCREENS AT THE CINEMAS IN CALLAO AND AT THE LOPE DE VEGA AND COLISEUM THEATERS ARE TURNING OFF FOR THE PLANET
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STUNNING 3D DISPLAY OF ZADIG L’INTENSE AT CALLAO CITY LIGHTS
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PUIG AND JEAN PAUL GAULTIER BRING A BREATH OF FRESH AIR TO THE SCREENS AT CIRCUITO GRAN VÍA
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