JUNE 2021
Actions on our Screens
PEPSI ANNOUNCES IN CALLAO THE REAL TIME PRODUCTION OF 100% RECYCLED BOTTLES
As part of its new campaign, Pepsi has carried out a specific action on the screens of Callao City Lights to publicise its environmental commitment: the use, across its entire range, of bottles made from 100% recycled plastic.
Under the slogan ‘Nothing tastes better than a 100% recycled bottle’, the campaign showed on screen a real-time counter of the production of 100% recycled bottles of the Pepsi brand. And a general appeal: “Let’s hope that all soft drinks will soon be recycled”.
The campaign, created by El Ruso de Rocky and disseminated in the media by OMD, has also had a presence on television, digital media, social networks, graphic media and other outdoor media, with different creatives in which the bottle also took centre stage.
Other events in Callao City Lights
FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHS
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Other actions in Callao City Lights
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THE ALBACETE FAIR, STAR OF THE CIRCUITO GRAN VÍA
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CIVITATIS TAKES US TO EGYPT, ON THE GRAN VÍA TOUR
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