Actions on our screens
ORANGE FILLS THE SCREENS OF CALLAO CITY LIGHTS WITH LOVE MESSAGES
Orange y Arena Media launched the first integrated action in Spain linking Twitter and Callao City Lights screens. Under the hashtag #buscaelLovedetuvida, the network users shared their most original photos and love messages in this unprecedented action in Spain. In total, more than 4.5 million people were impacted through this campaign on Twitter.
In addition, as a complement to this innovative action, all participants were sent an image of the Callao screen with their message and photo, so that they could keep the memory of their appearance in the centre of Madrid, becoming the protagonists of the Orange campaign.
The action is part of the campaign that Orange has started to announce the launch of LOVE, a new convergent contracting modality that allows customers to completely personalise their offer down to the detail of renaming the tariff with their own surname.
Other premieres at Callao City Lights
OCTOBER 2021 EVENTS IN OUR SPACE PREMIERE OF 'EL BUEN PATRÓN' THE FILM BY FERNANDO LEÓN DE ARANOA THAT WILL COMPETE IN THE OSCARS The Cines Callao were the venue chosen to celebrate the premiere...
NOVEMBER 2021 EVENTS IN OUR SPACE LARGE CELEBRITY ATTENDANCE AT THE PREMIERE OF 'HOUSE OF GUCCI'. Aristocrats, influencers and well-known faces from the world of film and television walked the...
SEPTEMBER 2021 EVENTS IN OUR SPACE CALLAO CINEMAS, STAGE OF THE I EDITION OF IBERSERIES PLATINO INDUSTRIA The Callao Cinemas were one of the venues chosen to celebrate the first edition of the...