FEBRUARY 2019
Actions on our screens
ORANGE FILLS THE SCREENS OF CALLAO CITY LIGHTS WITH LOVE MESSAGES
Orange y Arena Media launched the first integrated action in Spain linking Twitter and Callao City Lights screens. Under the hashtag #buscaelLovedetuvida, the network users shared their most original photos and love messages in this unprecedented action in Spain. In total, more than 4.5 million people were impacted through this campaign on Twitter.
In addition, as a complement to this innovative action, all participants were sent an image of the Callao screen with their message and photo, so that they could keep the memory of their appearance in the centre of Madrid, becoming the protagonists of the Orange campaign.
The action is part of the campaign that Orange has started to announce the launch of LOVE, a new convergent contracting modality that allows customers to completely personalise their offer down to the detail of renaming the tariff with their own surname.
Other premieres at Callao City Lights
SUCCESSFUL CHARITY SCREENING OF THE DOCUMENTARY SERIES “EL CAMINO INTERIOR”.
APRIL 2022 EVENTS IN OUR SPACE SUCCESSFUL CHARITY SCREENING OF THE DOCUMENTARY SERIES "EL CAMINO INTERIOR". Nearly 1200 people attended the charity screening of ‘El Camino Interior’, the documentary...
JARED LETO REVOLUTIONIZES CALLAO AT THE PREMIERE OF ‘MORBIUS’.
MARCH 2022 EVENTS IN OUR SPACE JARED LETO REVOLUTIONIZES CALLAO AT THE PREMIERE OF 'MORBIUS'. International premieres are back! Jared Leto revolutionized the Plaza del Callao on his arrival to our...
PREMIERE OF ‘MOONFALL’, THE NEW FILM BY DIAMONDFILMS
FEBRUARY 2022 EVENTS IN OUR SPACE PREMIERE OF 'MOONFALL', THE NEW FILM BY DIAMONDFILMS Diamond Films chose our cinemas for the preview of Moonfall, the latest film by filmmaker Roland Emmerich,...
