FEBRUARY 2019

Actions on our screens

 

ORANGE FILLS THE SCREENS OF CALLAO CITY LIGHTS WITH LOVE MESSAGES

 

Orange y Arena Media launched the first integrated action in Spain linking Twitter and Callao City Lights screens. Under the hashtag #buscaelLovedetuvida, the network users shared their most original photos and love messages in this unprecedented action in Spain. In total, more than 4.5 million people were impacted through this campaign on Twitter.

In addition, as a complement to this innovative action, all participants were sent an image of the Callao screen with their message and photo, so that they could keep the memory of their appearance in the centre of Madrid, becoming the protagonists of the Orange campaign.

The action is part of the campaign that Orange has started to announce the launch of LOVE, a new convergent contracting modality that allows customers to completely personalise their offer down to the detail of renaming the tariff with their own surname.

Other actions on our screens

CALLAO CITY LIGHTS USERS INCREASE BY MORE THAN 20%

CALLAO CITY LIGHTS USERS INCREASE BY MORE THAN 20%

JANUARY 2021 Actions on our Screens   CALLAO CITY LIGHTS USERS INCREASE BY MORE THAN 20%   The Christmas period has been crucial in boosting Callao City Lights' impact and audience figures. Traffic...

SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS

SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS

DECEMBER 2020 Actions on our Screens  SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS   The retargeting mobile strategy carried out by the National Dance Centre, belonging to INAEM, in Callao City...

Contact Us

If you have any questions, please write to publicidad@callaocitylights.es, eventos@callaocitylights.es or fill this form and we will get in touch with you as soon as possible.

Consent:

Don't miss anything!

Don't miss anything!

Subscribe to our newsletter and you will be kept up to date with our news.

Thank you for subscribing!

Share This