MAY 2023
Actions in our screens
OLISTIC LAUNCHES CAMPAIGN IN GRAN VÍA CIRCUIT AND IS LOOKING FOR PROTAGONISTS FOR ITS NEXT DIGITAL ACTION
Olistic, the treatment to improve hair health, launches a campaign in Circuito Gran Vía to promote its product in the centre of Madrid.
Under the slogan ‘Olistic, the science behind healthy, strong hair’, the campaign has been running since 23 May on the outdoor screens of the Callao Cinemas and the Lope de Vega, Coliseum and Rialto theatres. Images of several women shaking their hair and showing the product on screen make up this work.
The campaign was supported by a special action in the Plaza del Callao, the aim of which was to find new protagonists for the brand’s next digital campaign. The casting was open to all types of women and was accompanied by music from a DJ, during which those interested were also informed about the qualities of the product and its advanced formula.
Other events in Callao City Lights
TELEMADRID, COVERING THE PRE-EVENTS FOR OUR SUMMER FILM FESTIVAL, ORGANISED TO MARK THE CENTENARY
JULY 2026CCL IN MEDIA TELEMADRID, COVERING THE PRE-EVENTS FOR OUR SUMMER FILM FESTIVAL, ORGANISED TO MARK THE CENTENARYA cinema afternoon in the centre of Madrid! To mark our centenary, on 22 July...
AY, CALLAO! CINES CALLAO CELEBRATED ITS CENTENARY WITH A NIGHT OF CABARET, PRIDE AND POPULAR CINEMA
JULY 2026EVENTS IN OUR SPACEAY, CALLAO! CINES CALLAO CELEBRATED ITS CENTENARY WITH A NIGHT OF CABARET, PRIDE AND POPULAR CINEMALast Thursday, 2 July, Cines Callao once again brought one of Madrid’s...
THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAO
JUNE 2026EVENTS IN OUR SPACE THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAOMovistar Plus chose our venue to host the premiere of ‘La más grande’, a four-part docuseries on the life and legacy...
Other actions in Callao City Lights
MCDONALD’S UNVEILS ITS NEW BIG ARCH WITH A 3D DISPLAY AT CALLAO CITY LIGHTS
SEPTEMBER 2026Actions on our screens MCDONALD'S UNVEILS ITS NEW BIG ARCH WITH A 3D DISPLAY AT CALLAO CITY LIGHTSMcDonald’s has once again chosen our screens, this time to announce the launch of its...
EL CORTE INGLÉS BEAUTY PRESENTS ‘LA CASA DE LA BELLEZA’ AT CIRCUITO GRAN VÍA
SEPTEMBER 2026Actions on our screens EL CORTE INGLÉS BEAUTY PRESENTS ‘LA CASA DE LA BELLEZA’ AT CIRCUITO GRAN VÍA There is a place where all beauty comes together. El Corte Inglés Beauty is...
RAY-BAN PRESENTS ITS SCUDERIA FERRARI COLLECTION AT CIRCUITO GRAN VÍA
SEPTEMBER 2026Actions on our screens RAY-BAN PRESENTS ITS SCUDERIA FERRARI COLLECTION AT CIRCUITO GRAN VÍARay-Ban is once again turning to our screens, this time to showcase its Scuderia Ferrari...
