MAY 2023
Actions in our screens
OLISTIC LAUNCHES CAMPAIGN IN GRAN VÍA CIRCUIT AND IS LOOKING FOR PROTAGONISTS FOR ITS NEXT DIGITAL ACTION
Olistic, the treatment to improve hair health, launches a campaign in Circuito Gran Vía to promote its product in the centre of Madrid.
Under the slogan ‘Olistic, the science behind healthy, strong hair’, the campaign has been running since 23 May on the outdoor screens of the Callao Cinemas and the Lope de Vega, Coliseum and Rialto theatres. Images of several women shaking their hair and showing the product on screen make up this work.
The campaign was supported by a special action in the Plaza del Callao, the aim of which was to find new protagonists for the brand’s next digital campaign. The casting was open to all types of women and was accompanied by music from a DJ, during which those interested were also informed about the qualities of the product and its advanced formula.
Other events in Callao City Lights
HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARET
JANUARY 2026EVENTS IN OUR SPACE HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARETThe cosmetics firm Huda Beauty chose Madrid's Cines Callao cinema to present Easy Bake Pressed...
CALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCE
DECEMBER 2025EVENTS IN OUR SPACECALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCEOur venue was chosen to host the Overoption Experience, an exclusive event for creators, marketers and...
CINES CALLAO, VENUE FOR THE BAZAAR WOMEN OF THE YEAR 2025 AWARDS
DECEMBER 2025EVENTS IN OUR SPACE CINES CALLAO, VENUE FOR THE BAZAAR WOMEN OF THE YEAR 2025 AWARDSOnce again, our iconic Room 1 hosted the Bazaar Women of the Year awards ceremony, which recognises...
Other actions in Callao City Lights
THE CARNIVAL OF LAS PALMAS DE GRAN CANARIA CELEBRATES ITS 50TH ANNIVERSARY ON THE GRAN VÍA CIRCUIT
JANUARY 2026Actions on our screensTHE CARNIVAL OF LAS PALMAS DE GRAN CANARIA CELEBRATES ITS 50TH ANNIVERSARY ON THE GRAN VÍA CIRCUIT Las Palmas de Gran Canaria has chosen Circuito Gran Vía screens...
SINVELLO! LAUNCHES ITS FIRST CAMPAIGN IN CALLAO CITY LIGHTS
JANUARY 2026Actions on our screensSINVELLO! LAUNCHES ITS FIRST CAMPAIGN IN CALLAO CITY LIGHTS Sinvello!, a chain of establishments specialising in laser hair removal, launches its first campaign on...
CIRCUITO GRAN VÍA, FITUR 2026 SHOWCASE
JANUARY 2026Actions on our screensCIRCUITO GRAN VÍA, FITUR 2026 SHOWCASE Once again this year, the 15 large-format screens of Circuito Gran Vía, located in the heart of Madrid, will become a...
