OCTOBER 2021
Actions on our screens
NETFLIX TURNS TO ONAIR TECHNOLOGY FOR THE PREMIERE OF ‘FUIMOS CANCIONES’.
Like Maca in ‘Fuimos canciones’’, the new film by Juana Macías that can be seen on Netflix, we have all made shitty decisions at some point in our lives. To promote this premiere, the content platform developed an action that combined conventional advertising with innovative OnAir technology, linking the screens of Callao City Lights in the Plaza del Callao and Gran Vía in Madrid with the interaction of users on Twitter.
To do so, Netflix invited its followers to tell on Twitter their wrong decision, accompanied by the hashtag #DecisiónDeMierda. The selected tweets were displayed, after asking the user’s permission, on the large-format digital screens of Callao City Lights, located on the façades of the emblematic Cines Callao.
Como Maca en 'Fuimos Canciones', todos hemos tomado decisiones de mierda alguna vez. Cuéntanos la tuya con el hashtag #DecisiónDeMierda y tu tuit podrá salir en las pantallas de Callao. pic.twitter.com/Qar3vmemjw
— Netflix España (@NetflixES) September 28, 2021
Tu #DecisiónDeMierda se ha lucido a lo grande, aunque no tanto como las de Maca en 'Fuimos Canciones'. Seguro que mucha gente se habrá sentido identificada contigo. ¡Gracias por participar! pic.twitter.com/XQa81hsUI4
— Netflix España (@NetflixES) October 2, 2021
Tu #DecisiónDeMierda se ha lucido a lo grande, aunque no tanto como las de Maca en 'Fuimos Canciones'. Seguro que mucha gente se habrá sentido identificada contigo. ¡Gracias por participar! pic.twitter.com/LYgD2DPrzu
— Netflix España (@NetflixES) October 2, 2021
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