OCTOBER 2021

Actions on our screens 

 

NETFLIX TURNS TO ONAIR TECHNOLOGY FOR THE PREMIERE OF ‘FUIMOS CANCIONES’.

 

 

Like Maca in ‘Fuimos canciones’’, the new film by Juana Macías that can be seen on Netflix, we have all made shitty decisions at some point in our lives. To promote this premiere, the content platform developed an action that combined conventional advertising with innovative OnAir technology, linking the screens of Callao City Lights in the Plaza del Callao and Gran Vía in Madrid with the interaction of users on Twitter.

To do so, Netflix invited its followers to tell on Twitter their wrong decision, accompanied by the hashtag #DecisiónDeMierda. The selected tweets were displayed, after asking the user’s permission, on the large-format digital screens of Callao City Lights, located on the façades of the emblematic Cines Callao.

Other events in Callao City Lights

Other actions in Callao City Lights

PORSCHE TURNS CALLAO INTO A GLOBAL ART GALLERY

PORSCHE TURNS CALLAO INTO A GLOBAL ART GALLERY

OCTOBER 2021 Actions on our Screens  PORSCHE TURNS CALLAO INTO A GLOBAL ART GALLERY  Porsche has chosen the most emblematic digital screens in the world to exhibit the work of emerging digital...

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