OCTOBER 2024
Actions on our screens
NATURGY PRESENTS EL EQUIPO AHORRO IN CIRCUITO GRAN VÍA
With the aim of helping to save and take care of the planet, whatever our energy company, Naturgy launches the Equipo Ahorro (Savings Team). An initiative that seeks to keep consumers more informed and aware of the importance of caring for the environment. The action, made up of a cartoon piece, can be seen in a big way on the 15 screens of Circuito Gran Vía.
Inspired by the famous ‘A Team’ from the 80s, this group of characters not only transmits technical knowledge about energy efficiency, but does so in a friendly, fun and accessible way, so that the audience can identify with their daily missions and challenges.
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Other actions in Callao City Lights
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