MAY 2025
Actions on our screens
MICHELIN LAUNCHES 3D CAMPAIGN IN CALLAO AND GRAN VIA
Michelin once again relies on our screens with a repositioning of its 3D campaign broadcast last year, this time with broadcasting in Callao City Lights and in the outdoor supports of the Coliseum and Rialto theaters. The campaign aims to reaffirm the company’s power of innovation and consolidate its position as an industry leader. The action, made up of two creatives, shows the image of an impressive ship that seems to protrude from the screen and that of a lunar vehicle that prevents a rock from flying off the screen.
Under the slogan ‘On the road and beyond’, the piece thus reflects Michelin’s activity in other fields beyond tires, such as the decarbonization of maritime transport through huge sails used in merchant marine vessels and lunar exploration, thanks to the technological materials incorporated into the wheels of autonomous vehicles to carry out this activity on the planet. Campaign managed by OMG.
Other events in Callao City Lights
FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHS
JULY 2025EVENTS IN OUR SPACE FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHSThe Federation of Municipalities of Madrid (FMM) chose our space to celebrate its 40th anniversary with an...
A RAIN OF CELEBRITIES AT THE PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 5’
JUNE 2025Events in our space A RAIN OF CELEBRITIES AT THE PREMIERE OF 'PADRE NO HAY MÁS QUE UNO 5' Many familiar faces attended the premiere of ‘Padre no hay más que uno 5’. The preview was attended...
WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN”
JUNE 2025Events in our space WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN” Great expectation at the entrance of Cines Callao to welcome William Levy, star of “Bajo un...
Other actions in Callao City Lights
IBIZA PARADISE BY NACHO CANO MUSICAL COMES TO CALLO CINEMAS
JULY 2025Actions on our screensIBIZA PARADISE BY NACHO CANO MUSICAL COMES TO CALLO CINEMAS ‘Ibiza Paradise’, Nacho Cano's musical that will transport you to Ibiza in the 1970s, is launching a...
TEATRO LA LATINA PROMOTES ITS ZARZUELA PROGRAMME AT CALLAO CITY LIGHTS
JULY 2025Actions on our screens TEATRO LA LATINA PROMOTES ITS ZARZUELA PROGRAMME AT CALLAO CITY LIGHTS La del manojo de rosas, Agua, azucarillos y aguardiente, Doña Francisquita, El barberillo de...
STRAY KIDS FAN CLUB WELCOMES GROUP TO SPAIN
JULY 2025Actions on our screens STRAY KIDS FAN CLUB WELCOMES GROUP TO SPAIN On the occasion of their upcoming performance in Madrid, the Stray Kids fan club has launched a campaign on the screens of...