JUNE 2024
Actions on our screens
MAYBELLINE HAS FIREWORKS IN THE CALLAO SQUARE
On the occasion of the launch of the new Lash Sensational Firework mascara, Maybelline launches a spectacular 3D campaign on the screens of Callao City Lights. Starring Vicco (‘Nochentera’), the action shows the effect of the product on the eyelashes of the singer, who appears in the piece surrounded by fuchsia fireworks.
The campaign also includes other creative focused on the product and its results: a bigger look thanks to its super helix brush that adds volume and length to the eyelashes, imitating fireworks. And also a synchronized action on several of the screens located in the Callao square.
Other events in Callao City Lights
CINES CALLAO HOSTS THE 2026 BAZAAR WOMEN OF THE YEAR AWARDS
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CINES CALLAO, THE SET OF “MASTERCHEF CELEBRITY LEGENDS”
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TELEMADRID COVERED OUR TRIBUTE TO THE XENON NIGHTCLUB
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Other actions in Callao City Lights
THE NEW GTA IS PLAYED IN CALLAO CITY LIGHTS
NOVEMBER 2026 ACTIONS ON OUR SCREENSTHE NEW GTA IS PLAYED IN CALLAO CITY LIGHTSRockstar Games has announced on the outdoor screens at Cines Callao the arrival of Grand Theft Auto VI, the latest...
NATURGY PROMOTES ITS REPAIR SERVICE AT CALLAO CITY LIGHTS
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DISNEY+ BRINGS ‘THE DIVORCED EMPRESS’ TO THE SCREENS OF CIRCUITO GRAN VÍA
NOVEMBER 2026Actions on our screens DISNEY+ BRINGS ‘THE DIVORCED EMPRESS’ TO THE SCREENS OF CIRCUITO GRAN VÍA“Your ex is better Callao”. Disney+ uses humour to announce the premiere of its new...
