JUNE 2024
Actions on our screens
MAYBELLINE HAS FIREWORKS IN THE CALLAO SQUARE
On the occasion of the launch of the new Lash Sensational Firework mascara, Maybelline launches a spectacular 3D campaign on the screens of Callao City Lights. Starring Vicco (‘Nochentera’), the action shows the effect of the product on the eyelashes of the singer, who appears in the piece surrounded by fuchsia fireworks.
The campaign also includes other creative focused on the product and its results: a bigger look thanks to its super helix brush that adds volume and length to the eyelashes, imitating fireworks. And also a synchronized action on several of the screens located in the Callao square.
Other events in Callao City Lights
THE CANARY ISLANDS AUDIOVISUAL AND VIDEO GAME INDUSTRY SHOWCASES ITS STRENGTH AT CALLAO CITY LIGHTS
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CINES CALLAO HOSTS THE AMPE AWARDS CEREMONY
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Other actions in Callao City Lights
AMERICAN EXPRESS PROMOTES THE USE OF ITS CARD IN THE CIRCUITO GRAN VÍA
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REDBULL PRESENTS ITS NEW FLAVOUR AT CALLAO CITY LIGHTS
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CHRISTMAS LOTTERY LIGHTS UP THE GRAN VÍA CIRCUIT
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