JUNE 2024
Actions on our screens
MAYBELLINE HAS FIREWORKS IN THE CALLAO SQUARE
On the occasion of the launch of the new Lash Sensational Firework mascara, Maybelline launches a spectacular 3D campaign on the screens of Callao City Lights. Starring Vicco (‘Nochentera’), the action shows the effect of the product on the eyelashes of the singer, who appears in the piece surrounded by fuchsia fireworks.
The campaign also includes other creative focused on the product and its results: a bigger look thanks to its super helix brush that adds volume and length to the eyelashes, imitating fireworks. And also a synchronized action on several of the screens located in the Callao square.
Other events in Callao City Lights
JAVIER CASTILLO PRESENTS HIS NEW BOOK AT CINES CALLAO
OCTOBER 2025EVENTS IN OUR SPACE JAVIER CASTILLO PRESENTS HIS NEW BOOK AT CINES CALLAO Our iconic Sala 1 was the venue chosen by Javier Castillo and Suma publishing house to present his new novel, El...
CINES CALLAO, VENUE FOR THE FOURTH EDITION OF INIMITABLES PALACIOS
OCTOBER 2025EVENTS IN OUR SPACE CINES CALLAO, VENUE FOR THE FOURTH EDITION OF INIMITABLES PALACIOS Once again, the Callao Cinemas hosted the final of the Inimitables Palacios comedy contest. With...
JEREMY ALLEN WHITE AND SCOTT COOPER, STARS OF THE EUROPEAN PREMIERE OF “SPRINGSTEEN: DELIVER ME FROM NOWHERE” AT CINE CALLAO
OCTOBER 2025EVENTS IN OUR SPACE JEREMY ALLEN WHITE AND SCOTT COOPER, STARS OF THE EUROPEAN PREMIERE OF “SPRINGSTEEN: DELIVER ME FROM NOWHERE” AT CINE CALLAO Actor Jeremy Allen White and...
Other actions in Callao City Lights
TURISMO DE CÓRDOBA INVITES YOU TO VISIT THE CITY WITH A CAMPAIGN AT THE LOPE DE VEGA THEATRE
OCTOBER 2025Actions on our screensTURISMO DE CÓRDOBA INVITES YOU TO VISIT THE CITY WITH A CAMPAIGN AT THE LOPE DE VEGA THEATRE Córdoba is more. This is the slogan for the new campaign launched by...
TROLLI UNLEASHES ITS ‘TERRIFYING POWER’ AT CALLAO CITY LIGHTS
OCTOBER 2025Actions on our screensTROLLI UNLEASHES ITS ‘TERRIFYING POWER’ AT CALLAO CITY LIGHTSTrolli uses humor in its campaign launched on our screens to celebrate Halloween. Two creative ads...
ANAYA PRESENTS ‘ASTÉRIX IN LUSITANIA’ AT CALLAO CITY LIGHTS
OCTOBER 2025Actions on our screensANAYA PRESENTS ‘ASTÉRIX IN LUSITANIA’ AT CALLAO CITY LIGHTS Editorial Bruño (Grupo Anaya) launches a campaign on the outdoor screens of Cines Callao to announce the...
