NOVEMBER 2023

Actions on our screens

MAHOU PAYS TRIBUTE TO MEETINGS IN MADRID, AT CIRCUITO GRAN VÍA

Madrid makes a mess of us. Madrid finds us’. This is the claim of the campaign that  Mahou  has just launched on our 15 large-format digital screens. An action with an emotional tone that shows examples of those encounters typical of our city, handwritten on a beer label. Meetings of lovers, friends and people from other places.

“We lied to each other as soon as we met. I told him, ‘let’s have a Mahou and that’s it’. And he completely believed the most beautiful lie in Madrid”; “When I left work, straight home. But Madrid showed me again that it always has other plans for me”; “And as I drained the last Mahou before going to the station, you said to me: ‘What if you stay a couple of days more?’ And I kept thinking that I could stay in Madrid for a lifetime”.

Other events in Callao City Lights

Other actions in Callao City Lights

KAIKU FLOODS MADRID’S GRAN VIA WITH ICED COFFEE

KAIKU FLOODS MADRID’S GRAN VIA WITH ICED COFFEE

JULY 2024 Actions on our screens  KAIKU FLOODS MADRID'S GRAN VIA WITH ICED COFFEE  Kaiku floods Madrid's Gran Vía with freshness. To promote its cold coffee for individual consumption, Kaiku Caffè...

ANGEL BLEU BRINGS IBIZA TO CALLAO SQUARE

ANGEL BLEU BRINGS IBIZA TO CALLAO SQUARE

JULY 2024Actions on our screensANGEL BLEU BRINGS IBIZA TO CALLAO SQUARE  On the occasion of the launch of her new track 'Ibiza', Angel Bleu premieres a refreshing campaign on the outdoor screens of...

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