NOVEMBER 2023
Actions on our screens
MAHOU PAYS TRIBUTE TO MEETINGS IN MADRID, AT CIRCUITO GRAN VÍA
Madrid makes a mess of us. Madrid finds us’. This is the claim of the campaign that Mahou has just launched on our 15 large-format digital screens. An action with an emotional tone that shows examples of those encounters typical of our city, handwritten on a beer label. Meetings of lovers, friends and people from other places.
“We lied to each other as soon as we met. I told him, ‘let’s have a Mahou and that’s it’. And he completely believed the most beautiful lie in Madrid”; “When I left work, straight home. But Madrid showed me again that it always has other plans for me”; “And as I drained the last Mahou before going to the station, you said to me: ‘What if you stay a couple of days more?’ And I kept thinking that I could stay in Madrid for a lifetime”.
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Other actions in Callao City Lights
IBERIA PROMOTES ITS FLIGHTS TO ORLANDO AT THE CIRCUITO GRAN VÍA
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GARMIN PRESENTS ITS SMARTWATCH COLLECTION AT CIRCUITO GRAN VÍA
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