JANUARY 2025
Actions on our screens
LUXURY, INTRIGUE AND HUMOUR, IN THE NEW NESPRESSO CAMPAIGN AT CALLAO CITY LIGHTS
Have you seen this coffee? I’ve seen it and it’s for me’. This is the copy of the campaign launched by Nespresso on the outdoor screens of Cines Callao. An action that narrates, with touches of humour, a detective’s search for a loot of coffee capsules stolen from a millionaire during a luxurious train journey.
Comprising two pieces, which begin with the image of a creamy, mouth-watering cup of coffee, the first ad concludes with actor George Clooney dressed as a detective walking through a train carriage. The second part of the action ends with actress Eva Longoria, dressed as a chef, tasting the precious cup of coffee.
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