OCTOBER 2022
Actions on our screens
L’ORÉAL PARIS TURNS CALLAO SQUARE INTO A SPECTACULAR BEAUTY SALON
L’Oréal Paris has carried out with the collaboration of Callao City Lights a striking action in the Plaza del Callao where popular influencers and also anonymous people could make up with the new L’Oréal Paris PRO XXL Lift mascara, which the cosmetics firm has just launched on the market. The event included the broadcasting on the outdoor screens of the Callao Cinemas of a 3D piece of the new product and several videos, recorded in situ minutes before, in which some of the participants in the action showed the spectacular results of the new mascara.
Two huge spherical tents located in the center of the square served as make-up and shooting sets. Influencers and anonymous people were made up with L’Oréal Paris PRO XXL Lift in a transparent tent and then posed in another, specifically in a set with a black background illuminated by several colored fluorescent lights. Among the influencers, we could see Sara Cisneros, Rivers, Andrea Garte, Rosario, Teresa Bass, Susana Molina or Noemimisma who aroused great expectation among the attendees.
The 3D piece projected on the screens of Callao City Lights showed the before and after application of L’Oréal Paris PRO XXL Lift, as well as a striking image of the product in three dimensions that gave the sensation of protruding from the screen.
The action, with the participation of Zenith in media management, took place on October 10 and 11, with two half-hour exclusive broadcasts each day on the screens of Callao City Lights. A large number of people queued up throughout the two days to try out the new mascara and learn a few makeup tricks along the way.
Other events in Callao City Lights
FUN PREMIERE OF ‘CHRISTMAS IN THEIR HANDS’
NOVEMBER 2023 EVENTS IN OUR SPACE FUN PREMIERE OF 'CHRISTMAS IN THEIR HANDS' Cines Callao opened its doors to welcome the stars of 'La Navidad en sus manos', the new Christmas comedy that will...
PREVIEW OF `LA LEY DEL MAR’ AT CALLAO CINEMAS
NOVEMBER 2023 EVENTS IN OUR SPACE PREVIEW OF `LA LEY DEL MAR' AT CALLAO CINEMASCines Callao was the chosen venue for the presentation of 'La Ley del Mar', the new super-production in miniseries...
CALLAO CITY LIGHTS SHINES AGAIN AT THE SECOND EDITION OF BAZAAR WOMEN OF THE YEAR AWARDS
NOVEMBER 2023 EVENTS IN OUR SPACE CALLAO CITY LIGHTS SHINES AGAIN AT THE SECOND EDITION OF BAZAAR WOMEN OF THE YEAR AWARDSFor the second consecutive year, Harper’s Bazaar chooses our space to...
Other actions in Callao City Lights
MINISTRY OF CULTURE AND SPORT APPEALS FOR EQUALITY IN SPORT AT CALLAO CITY LIGHTS
NOVEMBER 2023Actions on our screensMINISTRY OF CULTURE AND SPORT APPEALS FOR EQUALITY IN SPORT AT CALLAO CITY LIGHTS To promote equality in the recognition of the sporting achievements of all. This...
PRIME ANNOUNCES THE PREMIERE OF ‘POMBO’ AT CIRCUITO GRAN VÍA
NOVEMBER 2023Actions on our screensPRIME ANNOUNCES THE PREMIERE OF 'POMBO' AT CIRCUITO GRAN VÍA The video platform has chosen our screens to announce the premiere of the docuseries 'Pombo',...
CHRISTMAS LOTTERY FILLS GRAN VÍA CIRCUIT WITH EXCITEMENT
NOVEMBER 2023Actions on our screensCHRISTMAS LOTTERY FILLS GRAN VÍA CIRCUIT WITH EXCITEMENT Under the slogan 'The draw that unites us', once again Loterías y Apuestas del Estado relies on our...
