MARCH 2023
Actions on our screens
LEVI’S CELEBRATES THE 150TH ANNIVERSARY OF ITS 501S AT CIRCUITO GRAN VÍA
Under the slogan ‘The best story ever’, Levi’s has launched a campaign on the 15 screens of Circuito Gran Vía to celebrate 150 years of its most iconic jeans, the 501. An action that, following the visual and narrative code of a book, tells through different pieces some of the most outstanding chapters in the history of the emblematic brand.
Like the one that tells how the 501 jeans arrived in Kingston, Jamaica, in the 70s and how Jamaica transformed them and made them its own in a unique way; the one about the young Georgian who, in 1982 and to the consternation of his surroundings, exchanged his family’s cow for a pair of 501s, or the one about an unconditional Levi’s fan who asked to be buried with his 501 jeans, a last wish that many people have passed on over the years.
Other events in Callao City Lights
CINES CALLAO, PROTAGONISTS IN TELEMADRID
FEBRUARY 2025 CCL IN MEDIA CINES CALLAO, PROTAGONISTS IN TELEMADRIDThe TV show ‘Enamorados de Madrid’ went to Cines Callao to talk about its history and see in situ the majesty and beauty of our...
NOTODOFILMFEST AGAIN CHOOSES CALLAO CITY LIGHTS TO HOST ITS GALA
ENERO 2025 EVENTS IN OUR SPACE NOTODOFILMFEST AGAIN CHOOSES CALLAO CITY LIGHTS TO HOST ITS GALAOnce again this year, La Fábrica chose our emblematic Sala 1 space to hold the annual Notodofilmfest...
CINES CALLAO PREMIERES `JUMP WITH ME’, ITS FIRST MUSICAL
DECEMBER 2024Events in our spaceCINES CALLAO PREMIERES `JUMP WITH ME', ITS FIRST MUSICALSuccessful premiere of ‘Salta conmigo’, the first musical to premiere in the recent history of Cines Callao. A...
Other actions in Callao City Lights
LEGÁLITAS BRINGS HUMOUR TO VALENTINE’S DAY AT CALLAO CITY LIGTHS
JANUARY 2025 Actions on our screens LEGÁLITAS BRINGS HUMOUR TO VALENTINE'S DAY AT CALLAO CITY LIGTHSSay no to horns and give yourself a divorce'. This is the original greeting that the legal...
MAHOU FIVE STARS SHOWS ITS COMMITMENT IN CIRCUITO GRAN VÍA
JANUARY 2025 Actions on our screens MAHOU FIVE STARS SHOWS ITS COMMITMENT IN CIRCUITO GRAN VÍAFive Star is not a recipe, it is a commitment'. This is the slogan that presides over the campaign that...
LANCÔME PRESENTS ITS NEW MASCARA AT CALLAO CITY LIGHTS
JANUARY 2025 Actions on our screens LANCÔME PRESENTS ITS NEW MASCARA AT CALLAO CITY LIGHTSLancôme once again relies on our screens, this time to present Lash Idôle, its new mascara. Natural volume,...