APRIL 2024
Actions on our screens
KÉRASTASE GENESIS CAUSES A SERUM SHOWER AT CALLAO CITY LIGHTS
With the aim of promoting its hair serum, Kérastase Genesis, a range of products to strengthen hair and reduce breakage, carried out a spectacular 3D action on the screens of Callao City Lights.
The piece started with the image of the product bottle approaching the screen until it seemed to protrude from it, while several drops of serum flew around it. The 3D effect was seen again when the bottle turned on itself and opened and closed again after pouring a drop of the product.
Other events in Callao City Lights
COLOR WOW AND CHRIS APPLETON DAZZLE AT CINES CALLAO WITH A BEAUTY MASTERCLASS
JUNE 2026EVENTS IN OUR SPACE COLOR WOW AND CHRIS APPLETON DAZZLE AT CINES CALLAO WITH A BEAUTY MASTERCLASSThere was great excitement in Madrid’s Plaza del Callao as people gathered for a unique...
CINES CALLAO HOSTS THE SPANISH PREMIERE OF TOY STORY 5
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Other actions in Callao City Lights
GRAN VÍA SHOPPING DISTRICT, SHOWCASE FOR AMAZON PRIME DAYS
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TCL INVITES YOU TO EXPERIENCE THE WORLD CUP IN STYLE AT THE CIRCUITO GRAN VÍA
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THE WORLD CUP IS ALSO BEING HELD AT CALLAO CITY LIGHTS
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