OCTOBER 2023
Actions on our screens
HYUNDAI MERGE REALITY AND FANTASY AT THE LAUNCH OF THE NEW KONA
With the aim of presenting the new Hyundai KONA, the Korean car brand activated a spectacular phygital action on 29 September in the Plaza del Callao (Madrid) in which Callao City Lights participated.
Under the slogan ‘Overcome your limits’, the action, carried out by Havas Media, Havas Play and Innocean, included different activations that took place simultaneously with the broadcasting of the campaign spot and a video specially developed in 3D for the outdoor screens of the Callao Cinemas.
All those present were able to use a QR code to travel to an imaginary world through augmented reality, an action carried out with the Maramura, studio, and learn about the main features that make the new KONA unique.
To enhance the activation, the square was filled with bubbles and pompoms were handed out with the aim of recreating an evocative atmosphere similar to that of the launch spot and to encourage the dissemination of the experience through social networks.
– Video courtesy of Hyundai –
Other events in Callao City Lights
MEDIASET AND MEDRIAPRO CHOOSE CINES CALLAO FOR THE PREMIERE OF ‘AÍDA Y VUELTA’
FEBRUARY 2025EVENTS IN OUR SPACE MEDIASET AND MEDRIAPRO CHOOSE CINES CALLAO FOR THE PREMIERE OF ‘AÍDA Y VUELTA’A large crowd and many celebrities attended the premiere of “Aída y vuelta”, the sequel...
HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARET
JANUARY 2026EVENTS IN OUR SPACE HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARETThe cosmetics firm Huda Beauty chose Madrid's Cines Callao cinema to present Easy Bake Pressed...
CALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCE
DECEMBER 2025EVENTS IN OUR SPACECALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCEOur venue was chosen to host the Overoption Experience, an exclusive event for creators, marketers and...
Other actions in Callao City Lights
NIKE CELEBRATES ALCARAZ’S ACHIEVEMENT IN ITS NEW CAMPAIGN AT CALLAO CITY LIGHTS
FEBRUARY 2026Actions on our screensNIKE CELEBRATES ALCARAZ'S ACHIEVEMENT IN ITS NEW CAMPAIGN AT CALLAO CITY LIGHTS ‘You have the rest of your career ahead of you.’ This is the phrase Nike uses to...
COSTA CRUISES INVITES US TO ENJOY A HOLIDAY WITH ITS CAMPAIGN IN CALLAO CITY LIGHTS
JANUARY 2026Actions on our screensCOSTA CRUISES INVITES US TO ENJOY A HOLIDAY WITH ITS CAMPAIGN IN CALLAO CITY LIGHTS Enjoy Japan, witness the solar eclipse on 12 August, and visit the Norwegian...
THE CARNIVAL OF LAS PALMAS DE GRAN CANARIA CELEBRATES ITS 50TH ANNIVERSARY ON THE GRAN VÍA CIRCUIT
JANUARY 2026Actions on our screensTHE CARNIVAL OF LAS PALMAS DE GRAN CANARIA CELEBRATES ITS 50TH ANNIVERSARY ON THE GRAN VÍA CIRCUIT Las Palmas de Gran Canaria has chosen Circuito Gran Vía screens...
