SEPTEMBER 2021

Actions on our Screens

 

HP INTRODUCES ITS SMARTEST PRINTER

 

With a surprising 3D action, HP has presented its smartest printer on the screens of Callao City Lights.

In addition to printing, copying and scanning, the new HP Envy 6432e multifunction printer will take care of ordering ink as soon as it is about to run out so that it arrives at your home when you need it most. And while you’re at it, you can hand in your used cartridges for recycling.

The campaign, conceived and developed by BCN Visuals, showed the printer floating in the air as it spun on itself, ending with a full-colour photograph.

Under the slogan ‘HP+ the smartest printing solution’, the action, which was planned by PHD Media, ran for more than 5 weeks.

 

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