SEPTEMBER 2021
Actions on our Screens
HP INTRODUCES ITS SMARTEST PRINTER
With a surprising 3D action, HP has presented its smartest printer on the screens of Callao City Lights.
In addition to printing, copying and scanning, the new HP Envy 6432e multifunction printer will take care of ordering ink as soon as it is about to run out so that it arrives at your home when you need it most. And while you’re at it, you can hand in your used cartridges for recycling.
The campaign, conceived and developed by BCN Visuals, showed the printer floating in the air as it spun on itself, ending with a full-colour photograph.
Under the slogan ‘HP+ the smartest printing solution’, the action, which was planned by PHD Media, ran for more than 5 weeks.
Other events in Callao City Lights
MOVISTAR PLUS + CHOOSES CALLAO CINEMAS FOR THE PREMIERE OF ‘EL MAGO POP LANDS IN USA’
APRIL 2025Events in our spaceMOVISTAR PLUS + CHOOSES CALLAO CINEMAS FOR THE PREMIERE OF ‘EL MAGO POP LANDS IN USA’.Packed to the rafters at Cines Callao for the premiere of ‘El Mago Pop Lands in...
EUROPEAN PREMIERE OF ‘THE CHOSEN: THE LAST SUPPER’ IN CALLAO CINEMAS
MARCH 2024Events in our spaceEUROPEAN PREMIERE OF ‘THE CHOSEN: THE LAST SUPPER’ IN CALLAO CINEMASCines Callao was the setting for the European premiere of the fifth season of the hit series ‘The...
EL CIELO DE CALLAO NEW VENUE FOR CORPORATE EVENTS AT CALLAO CITY LIGHTS
ENERO 2025 EVENTS IN OUR SPACE EL CIELO DE CALLAO, NEW VENUE FOR CORPORATE EVENTS AT CALLAO CITY LIGHTSCallao City Lights has inaugurated El Cielo de Callao, the iconic terrace of Cines Callao, as...
Other actions in Callao City Lights
XIAOMI HIGHLIGHTS THE PHOTOGRAPHIC QUALITIES OF ITS SMARTPHONES ON THE GRAN VÍA CIRCUIT
APRIL 2025Actions on our screens XIAOMI HIGHLIGHTS THE PHOTOGRAPHIC QUALITIES OF ITS SMARTPHONES ON THE GRAN VÍA CIRCUITXiaomi has chosen the screens of Circuito Gran Vía to present its new mobile...
MUTUA MADRID OPEN TURNS UP THE HEAT AT CALLAO CITY LIGHTS
APRIL 2025Actions on our screens MUTUA MADRID OPEN TURNS UP THE HEAT AT CALLAO CITY LIGHTSOnce again, the Mutua Madrid Open on our screens to announce its new edition in the capital. On this...
FORMENTERA BRINGS THE BEACH TO CALLAO CITY LIGHTS
APRIL 2025Actions on our screens FORMENTERA BRINGS THE BEACH TO CALLAO CITY LIGHTSA picture is worth a thousand words. The saying comes true in the campaign that Tourism de Formentera has just...
